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~isPartOf:"Journal of business research : JBR"
~subject:"Social media"
~subject:"Transnational corporation"
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Social media
Transnational corporation
Social Web
452
Social web
452
Consumer behaviour
331
Konsumentenverhalten
331
Internet marketing
211
Online-Marketing
211
Welt
204
World
204
Brand management
128
Markenführung
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Relationship marketing
106
Beziehungsmarketing
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95
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Filieri, Raffaele
4
Aguilera-Caracuel, Javier
2
Audrezet, Alice
2
Barkemeyer, Ralf
2
Belei, Nina
2
Buckley, Peter J.
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Dessart, Laurence
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Driffield, Nigel L.
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Elayan, Suzanne
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Esperança, José Paulo
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Fink, Matthias
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Floh, Arne
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Gartner, Johannes
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Gaur, Ajai S.
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Hammedi, Wafa
2
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Horváth, Csilla
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Kim, Juran
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Krishen, Anjala S.
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Kumar, Vikas
2
Liou, Ru-Shiun
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Mahr, Dominik
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Malik, Ashish
2
Mariani, Marcello M.
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Milne, George R.
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Moro, Sérgio
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Moulard, Julie Guidry
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Muninger, Marie-Isabelle
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Okazaki, Shintaro
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Park, Byung Il
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Preuss, Lutz
2
Qian, Tyreal Yizhou
2
Rita, Paulo
2
Sahaym, Arvin
2
Sharma, Piyush
2
Swani, Kunal
2
Sykora, Martin
2
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2
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Journal of business research : JBR
International business review : the official journal of the European International Business Academy
129
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
109
Journal of world business : JWB
95
Technological forecasting & social change : an international journal
82
Working paper
79
NBER working paper series
78
Management international review : mir ; journal of international business
74
Journal of international management
72
NBER Working Paper
71
Journal of business ethics : JOBE
58
Working paper / National Bureau of Economic Research, Inc.
58
Journal of retailing and consumer services
54
Transnational corporations : investment and development
51
CESifo working papers
50
Business horizons
48
Tourism management : research, policies, practice
48
Industrial marketing management : the international journal for industrial and high-tech firms
46
Edward Elgar E-Book Archive
42
Research policy : policy, management and economic studies of science, technology and innovation
41
Thunderbird international business review
41
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
39
Critical perspectives on international business
38
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
38
The world economy : the leading journal on international economic relations
38
Multinational business review
34
SpringerLink / Bücher
34
United Nations publication
32
Discussion paper / Centre for Economic Policy Research
31
The journal of product & brand management
31
European journal of international management : EJIM
29
New horizons in international business
29
Corporate communications : an international journal
28
Journal of teaching in international business
28
Journal of International Business Policy : JIBP
27
European management journal
25
Discussion papers in international investment and business studies / B
24
Finance research letters
24
Journal of economic geography
24
Management international review : MIR ; journal of international business
24
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ECONIS (ZBW)
182
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182
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1
Consumer engagement through corporate social responsibility communication on social media : evidence from Facebook and Instagram Bank Accounts
Macca, Luca Simone
;
Ballerini, Jacopo
;
Santoro, Gabriele
; …
- In:
Journal of business research : JBR
172
(
2024
),
pp. 1-17
Persistent link: https://www.econbiz.de/10014547405
Saved in:
2
International relations in international business research : a review and research agenda
Han, Xia
;
Lukoianove, Tatiana
;
Zhao, Shasha
;
Liu, Xiaohui
- In:
Journal of business research : JBR
174
(
2024
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014548078
Saved in:
3
Using affective content to promote high-involvement services on social media
Tran, Hai-Anh
;
Farrell, Andrew
;
Evanschitzky, Heiner
; …
- In:
Journal of business research : JBR
179
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014555850
Saved in:
4
The authentic virtual influencer : authenticity manifestations in the metaverse
Koles, Bernadett
;
Audrezet, Alice
;
Moulard, Julie Guidry
; …
- In:
Journal of business research : JBR
170
(
2024
),
pp. 1-20
Persistent link: https://www.econbiz.de/10014534995
Saved in:
5
Subnational social trust and the internationalization of emerging market firms
Chen, Xuchang
;
Wu, Changqi
- In:
Journal of business research : JBR
158
(
2023
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014280531
Saved in:
6
Pictures of a crisis : destination marketing organizations' Instagram communication before and during a global health crisis
Mele, Emanuele
;
Filieri, Raffaele
;
De Carlo, Manuela
- In:
Journal of business research : JBR
163
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014303709
Saved in:
7
Influence of social augmented reality app usage on customer relationships and continuance intention : the role of shared social experience
Wang, Kai-Yu
;
Ashraf, Abdul R.
;
Thongpapanl, Narongsak
; …
- In:
Journal of business research : JBR
166
(
2023
),
pp. 1-18
Persistent link: https://www.econbiz.de/10014380321
Saved in:
8
Social mood and M&A performance : an empirical investigation enhanced by multimodal analytics
Wang, Qiping
;
Lau, Raymond Yiu Keung
- In:
Journal of business research : JBR
176
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014549669
Saved in:
9
How consumers evaluate movies on online platforms? : investigating the role of consumer engagement and external engagement
Gupta, Samrat
;
Deodhar, Swanand J.
;
Tiwari, Amit Anand
; …
- In:
Journal of business research : JBR
176
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014549697
Saved in:
10
Can tweets be word of mouth that changes risky behaviors?
Abouk, Rahi
;
Jalali, Nima
;
Papatla, Purushottam
- In:
Journal of business research : JBR
174
(
2024
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014548074
Saved in:
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