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~isPartOf:"Journal of business research : JBR"
~subject:"Text Mining"
~subject:"Text mining"
~subject:"Viral marketing"
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Text Mining
Text mining
Viral marketing
Text
19
Data Mining
17
Data mining
17
Bibliometrics
10
Bibliometrie
10
Consumer behaviour
6
Konsumentenverhalten
6
Personalisierung
6
Personalization
6
Social Web
5
Social web
5
Brand image
4
Emotion
4
Markenimage
4
Sentiment analysis
4
Brand management
3
Customer satisfaction
3
Destination management
3
Destinationsmanagement
3
Kundenzufriedenheit
3
Markenführung
3
Online retailing
3
Online-Handel
3
Tourism marketing
3
Tourismusmarketing
3
Virales Marketing
3
Artificial intelligence
2
Bibliometric analysis
2
Big Data
2
Big data
2
Content analysis
2
Correspondence analysis
2
Destination image
2
Innovation
2
Innovation management
2
Innovationsmanagement
2
Internet marketing
2
Künstliche Intelligenz
2
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25
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25
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25
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Colladon, Andrea Fronzetti
2
Cortez, Paulo
2
Loureiro, Sandra Maria Correia
2
Moro, Sérgio
2
Pires, Guilherme D.
2
Rita, Paulo
2
Abbas Mardani
1
Anaya-Sánchez, Rafael
1
Ayala, Cesar
1
Barchiesi, Maria Assunta
1
Benedetti, Carlotta
1
Calderón-Fajardo, Victor
1
Carpenter, Mark
1
Carracedo, Patricia
1
Chatterjee, Swagato
1
Dag, Ali
1
Dass, Mayukh
1
De Massis, Alfredo
1
Dickinger, Astrid
1
Dwivedi, Yogesh Kumar
1
Ekinci, Yuksel
1
Eloy, Sara
1
Foroudi, Pantea
1
Garner, Benjamin
1
Goyal, Divesh
1
Guerreiro, João
1
Guerreiro, João Pedro Silva Martins
1
Guha Majumder, Madhumita
1
Gupta, Sangita Dutta
1
Huang, Guanxiong
1
Huo, Peng
1
Irani, Seda
1
Jalali, Nima
1
Johnston, Wesley J.
1
Kumar, Piyush
1
Kuntner, Tobias
1
Költringer, Clemens
1
Langaro, Daniela
1
Li, Chengming
1
Liang, Feiyan
1
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Journal of business research : JBR
Technological forecasting & social change : an international journal
52
International journal of hospitality management
12
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
11
Tourism management : research, policies, practice
10
International journal of contemporary hospitality management
8
Journal of retailing and consumer services
8
Information systems and e-business management : ISeB
7
Tourism management perspectives : TMP
7
Electronic commerce research
6
International review of economics & finance : IREF
6
Finance research letters
5
International journal of forecasting
5
Service business
5
Working Papers of Faculty of Economics and Business Administration, Ghent University, Belgium
5
Asia Pacific journal of marketing and logistics
4
DoCMA working paper
4
European journal of operational research : EJOR
4
International Journal of Information Retrieval Research (IJIRR)
4
International journal of accounting information systems
4
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
4
Journal of air transport management
4
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
4
Journal of marketing analytics : JMA
4
Beiträge zur empirischen Marketing- und Vertriebsforschung
3
Controlling : Zeitschrift für erfolgsorientierte Unternehmenssteuerung
3
DoCMA Working Paper
3
Information systems research : ISR
3
International journal of bank marketing
3
International journal of information systems in the service sector : IJISSS ; an official publication of the Information Resources Management Association
3
International journal of production economics
3
International review of financial analysis
3
Journal of business analytics
3
Journal of hospitality marketing & management
3
SpringerLink / Bücher
3
The journal of technology transfer
3
Australasian marketing journal
2
BOK working paper
2
Business & Information Systems Engineering
2
Central Bank Review (CBR)
2
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ECONIS (ZBW)
25
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1
Brand personality : current insights and future research directions
Calderón-Fajardo, Victor
;
Molinillo, Sebastian
; …
- In:
Journal of business research : JBR
166
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014380324
Saved in:
2
Differential effects of analytical versus emotional rhetorical style on review helpfulness
Moradi, Masoud
;
Dass, Mayukh
;
Kumar, Piyush
- In:
Journal of business research : JBR
154
(
2023
),
pp. 1-18
Persistent link: https://www.econbiz.de/10013468771
Saved in:
3
A brief history of service innovation : the evolution of past, present, and future of service innovation
Marvi, Reza
;
Mahavarpour, Nasrin
;
Foroudi, Pantea
- In:
Journal of business research : JBR
160
(
2023
),
pp. 1-23
Persistent link: https://www.econbiz.de/10014299256
Saved in:
4
Influencer marketing and the growth of affiliates : the effects of language features on engagement behavior
Syrdal, Holly A.
;
Myers, Susan
;
Sen, Sandipan
; …
- In:
Journal of business research : JBR
163
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014303734
Saved in:
5
Digitalization generates equality? : enterprises' digital transformation, financing constraints, and labor share in China
Li, Chengming
;
Huo, Peng
;
Wang, Zeyu
;
Zhang, Weiguang
; …
- In:
Journal of business research : JBR
163
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014303750
Saved in:
6
Green-lighting scripts in the movie pre-production stage : an application of consumption experience carryover theory
Moon, Sangkil
;
Jalali, Nima
;
Song, Reo
- In:
Journal of business research : JBR
140
(
2022
),
pp. 332-345
Persistent link: https://www.econbiz.de/10013040670
Saved in:
7
A novel text analytic methodology for classification of product and service reviews
Yucel, Ahmet
;
Dag, Ali
;
Oztekin, Asil
;
Carpenter, Mark
- In:
Journal of business research : JBR
151
(
2022
),
pp. 287-297
Persistent link: https://www.econbiz.de/10013459194
Saved in:
8
Utilizing text-mining to explore consumer happiness within tourism destinations
Garner, Benjamin
;
Thornton, Corliss
;
Pawluk, Anita Luo
; …
- In:
Journal of business research : JBR
139
(
2022
),
pp. 1366-1377
Persistent link: https://www.econbiz.de/10013194376
Saved in:
9
As long as you talk about me : the importance of family firm brands and the contingent role of family-firm identity
Rovelli, Paola
;
Benedetti, Carlotta
;
Colladon, Andrea …
- In:
Journal of business research : JBR
139
(
2022
),
pp. 692-700
Persistent link: https://www.econbiz.de/10013194464
Saved in:
10
Reference price effect of partially similar online products in the consideration stage
Qin, Chang-Xiong
;
Liu, Zhao
- In:
Journal of business research : JBR
152
(
2022
),
pp. 70-81
Persistent link: https://www.econbiz.de/10013493962
Saved in:
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