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~isPartOf:"Journal of business research : JBR"
~subject:"Unternehmenskultur"
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Unternehmenskultur
Public relations
77
Öffentlichkeitsarbeit
77
Corporate Social Responsibility
32
Corporate social responsibility
32
Consumer behaviour
21
Konsumentenverhalten
21
Corporate reputation
19
Firmenimage
19
Communication
17
Social Web
16
Social web
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Kommunikation
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Stakeholder
14
Brand management
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Markenführung
13
Corporate culture
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Corporate disclosure
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Reputation
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Unternehmenspublizität
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Internet marketing
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Marketing management
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Marketingmanagement
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Relationship marketing
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Sponsoring
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Werbewirkung
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Balmer, John M.T.
2
Kitchen, Philip J.
2
Melewar, T. C.
2
Podnar, Klement
2
Shaalan, Ahmed
2
Tourky, Marwa
2
Altinigne, Nesenur
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Andersen, Sophie Esmann
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De Roeck, Kenneth
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Karaosmanoglu, Elif
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Lange, Thomas
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Maon, François
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Sharifah Faridah Syed Alwi
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Signori, Paola
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Soler-Vicén, Miguel Ángel
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Sánchez-Chaparro, Teresa
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Journal of business research : JBR
Corporate communications : an international journal
33
Darden Case
10
Tradition kommunizieren : das Handbuch der Heritage Communication ; wie Unternehmen ihre Wurzeln und Werte professionell vermitteln
10
Corporate reputation review : an international journal
9
European journal of marketing : EJM
7
Journal of communication management : an international journal
6
International journal of business communication : IJBC ; a publication of the Association of Business Communication
4
International studies of management and organization
4
Journal of marketing communications
4
Management communication quarterly : an international journal
4
Marketing intelligence & planning
4
SpringerLink / Bücher
4
Corporate social responsibility and environmental management
3
Discourse, identities and genres in corporate communication : sponsorship, advertising and organizational communication
3
Europäische Kulturen in der Wirtschaftskommunikation
3
International journal of business communication : IJBC : a publication of the Association for Business Communication
3
Journal of business ethics : JOBE
3
Journal of strategic marketing
3
Long range planning : LRP ; international journal of strategic management
3
The journal of brand management : an international journal
3
Unternehmenskommunikation deutscher Mittel- und Großunternehmen : Theorie und Praxis in historischer Perspektive
3
Beiträge zur Wirtschaftskommunikation : Veröffentlichungen des "Arbeitsbereich Unternehmenskommunikation" (ARBUK)
2
Business strategy and the environment
2
Cogent business & management
2
Communication series
2
Culture and public relations : links and implications
2
Discourse, communication and the enterprise : genres and trends : [a selection of papers originally presented at the Fifth Conference on Discourse, Communication and the Enterprise (DICOEN V) held in Milan in September 2009]
2
Einblicke und Ausblicke
2
Enterprise & society : the international journal of business history
2
Europäische Hochschulschriften / 5
2
Familienunternehmen - wir reden mit Ihnen! : Tagungsband der 2. EMF-Konferenz für Familienunternehmen vom 25.01.2010
2
HBS Case
2
Handbuch Kommunikation : Grundlagen, innovative Ansätze, praktische Umsetzungen
2
Handbuch der Public Relations : wissenschaftliche Grundlagen und berufliches Handeln ; mit Lexikon
2
Historische Forschungen
2
Journal of Islamic accounting and business research : JIABR
2
Journal of air transport management
2
Journal of business strategy
2
Journal of communication management
2
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ECONIS (ZBW)
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1
Be good and look good : communicating the triple bottom line through corporate websites
Sánchez-Chaparro, Teresa
;
Soler-Vicén, Miguel Ángel
; …
- In:
Journal of business research : JBR
144
(
2022
),
pp. 136-145
Persistent link: https://www.econbiz.de/10013184963
Saved in:
2
The corporate reputation and consumer-company identification link as a sensemaking process : a cross-level interaction analysis
Wolter, Jeremy S.
;
Donavan, D. Todd
;
Giebelhausen, Michael
- In:
Journal of business research : JBR
132
(
2021
),
pp. 289-300
Persistent link: https://www.econbiz.de/10012581608
Saved in:
3
Quo vadis corporate marketing?
Podnar, Klement
;
Balmer, John M.T.
- In:
Journal of business research : JBR
134
(
2021
),
pp. 642-646
Persistent link: https://www.econbiz.de/10012643939
Saved in:
4
Corporate brand orientation : identity, internal images, and corporate identification matters
Balmer, John M.T.
;
Podnar, Klement
- In:
Journal of business research : JBR
134
(
2021
),
pp. 729-737
Persistent link: https://www.econbiz.de/10012643961
Saved in:
5
Corporate citizenship : challenging the corporate centricity in corporate marketing
Andersen, Sophie Esmann
;
Johansen, Trine Susanne
- In:
Journal of business research : JBR
131
(
2021
),
pp. 686-699
Persistent link: https://www.econbiz.de/10012545106
Saved in:
6
Corporate branding and corporate social responsibility : toward a multi-stakeholder interpretive perspective
Maon, François
;
Swaen, Valérie
;
De Roeck, Kenneth
- In:
Journal of business research : JBR
126
(
2021
),
pp. 64-77
Persistent link: https://www.econbiz.de/10012494305
Saved in:
7
Corporate identity orientation and disorientation : a complexity theory perspective
Devereux, Luke
;
Melewar, T. C.
;
Dinnie, Keith
;
Lange, Thomas
- In:
Journal of business research : JBR
109
(
2020
),
pp. 413-424
Persistent link: https://www.econbiz.de/10012238097
Saved in:
8
New conceptualization and measurement of corporate identity : evidence from UK food and beverage industry
Tourky, Marwa
;
Sharifah Faridah Syed Alwi
;
Kitchen, …
- In:
Journal of business research : JBR
109
(
2020
),
pp. 595-606
Persistent link: https://www.econbiz.de/10012238135
Saved in:
9
The role of corporate identity in CSR implementation : an integrative framework
Tourky, Marwa
;
Kitchen, Philip J.
;
Shaalan, Ahmed
- In:
Journal of business research : JBR
117
(
2020
),
pp. 694-706
Persistent link: https://www.econbiz.de/10012288093
Saved in:
10
Is my company really doing good? : factors influencing employees' evaluation of the authenticity of their company's corporate social responsibility engagement
Schaefer, Sarah Desirée
;
Terlutter, Ralf
;
Diehl, Sandra
- In:
Journal of business research : JBR
101
(
2019
),
pp. 128-143
Persistent link: https://www.econbiz.de/10012103221
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