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Search: subject:"Virtual reality"
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Urlaubsverhalten
Virtual reality
54
Virtuelle Realität
53
Consumer behaviour
38
Konsumentenverhalten
38
Social Web
18
Social web
18
Online retailing
11
Online-Handel
11
Augmented reality
10
Brand management
10
Markenführung
10
Einzelhandel
8
Retail trade
8
Beziehungsmarketing
7
Brand image
7
Experiment
7
Markenimage
7
Relationship marketing
7
Internet marketing
6
Online-Marketing
6
E-commerce
5
Electronic Commerce
5
Presence
5
Virtual organization
5
Virtual team
5
Virtuelle Organisation
5
Virtuelles Team
5
Computerspiel
4
Customer integration
4
Customer satisfaction
4
Kundenintegration
4
Kundenzufriedenheit
4
Video game
4
Virtual influencer
4
Advertising effects
3
Bibliometrics
3
Bibliometrie
3
Cognition
3
Holiday behaviour
3
Kognition
3
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Barhorst, Jennifer Brannon
1
Deng, Xiaoyan
1
Evanschitzky, Heiner
1
Flavián Blanco, Carlos
1
Ibáñez-Sánchez, Sergio
1
Javornik, Ana
1
Krey, Nina
1
Lee, Hyojin
1
McLean, Graeme J.
1
Orús, Carlos
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Unnava, H. Rao
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Journal of business research : JBR
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
8
Tourism management : research, policies, practice
8
Journal of travel and tourism marketing
4
Journal of hospitality and tourism insights
3
Journal of vacation marketing
3
Cogent business & management
2
International journal of technology marketing : IJTMkt
2
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
2
Asia Pacific journal of marketing and logistics
1
Augmented reality and virtual reality : the power of AR and VR for business
1
CSR und Digitalisierung : der digitale Wandel als Chance und Herausforderung für Wirtschaft und Gesellschaft
1
International journal of hospitality management
1
International journal of internet marketing and advertising : IJIMA
1
International journal of technology management : IJTM
1
Italian journal of marketing : ITJM
1
Journal of destination marketing & management
1
Journal of promotion management : innovations in planning and applied research
1
Journal of retailing and consumer services
1
Psychology & marketing
1
Technological forecasting & social change : an international journal
1
The Cornell hospitality quarterly
1
The TQM journal : the international review of organizational improvement
1
Tourism management perspectives : TMP
1
Tourism review
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ECONIS (ZBW)
3
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1
Transcending reality : introducing mental time travel experiences and their ability to influence brand outcomes
Barhorst, Jennifer Brannon
;
McLean, Graeme J.
;
Krey, Nina
; …
- In:
Journal of business research : JBR
164
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014304064
Saved in:
2
The influence of scent on
virtual
reality
experiences : the role of aroma-content congruence
Flavián Blanco, Carlos
;
Ibáñez-Sánchez, Sergio
; …
- In:
Journal of business research : JBR
123
(
2021
),
pp. 289-301
Persistent link: https://www.econbiz.de/10012430512
Saved in:
3
"Too true to be good?" : when
virtual
reality
decreases interest in actual reality
Deng, Xiaoyan
;
Unnava, H. Rao
;
Lee, Hyojin
- In:
Journal of business research : JBR
100
(
2019
),
pp. 561-570
Persistent link: https://www.econbiz.de/10012024012
Saved in:
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