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Beauty is truth : the effects of inflated product claims and website interactivity on evaluations of retailers' websites
Franco Valdez, Ana Dolores
;
Valdez Cervantes, Alfonso
; …
- In:
Journal of business research : JBR
90
(
2018
),
pp. 67-74
Persistent link: https://www.econbiz.de/10011881982
Saved in:
2
Effects of message appeal and service type in CSR communication strategies
Andreu, Luisa
;
Casado-Díaz, Ana B.
;
Mattila, Anna S.
- In:
Journal of business research : JBR
68
(
2015
)
7
,
pp. 1488-1495
Persistent link: https://www.econbiz.de/10011297912
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