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~isPartOf:"Journal of business research : JBR"
~subject:"Werbung"
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Search: subject_exact:"Direct marketing"
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Werbung
Direktmarketing
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Direct marketing
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Journal of business research : JBR
Health marketing quarterly
25
International journal of pharmaceutical and healthcare marketing : IJPHM
12
Journal of medical marketing : device, diagnostic and pharmaceutical marketing
4
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3
NBER Working Paper
3
NBER working paper series
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International journal of industrial organization
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International journal of pharmaceutical and healthcare marketing
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Journal of marketing research : JMR
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Journal of retailing
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Kom / Kommission der Europäischen Gemeinschaften
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Marketing letters : a journal of research in marketing
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Springer eBook Collection / Business and Economics
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Advertising in a multimedia age
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Agrarwirtschaft : Zeitschrift für Betriebswirtschaft, Marktforschung und Agrarpolitik
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American Society of Health Economists (ASHEcon) Paper
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Applied economics
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Berkeley Center for Law & Technology Research Paper
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Emory Law and Economics Research Paper
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Frontiers of business research in China : selected publications from Chinese universities
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Handbuch der Marktforschung
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International journal of advertising : the quarterly review of marketing communications
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International journal of advertising : the review of marketing communications
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International journal of business and emerging markets : IJBEM
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International journal of health economics and management
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Journal of advertising : official publication of the American Academy of Advertising
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Journal of business ethics : JOBE
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Journal of current issues and research in advertising
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Journal of current issues and research in advertising : JCIRA
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Journal of economic behavior & organization : JEBO
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Journal of economics
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Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
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ECONIS (ZBW)
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1
Does personalized advertising have their best interests at heart? : a quantitative study of narcissists' SNS use among Generation Z consumers
Wang, Zi
;
Yuan, Ruizhi
;
Luo, Jun
;
Liu, Martin J.
; …
- In:
Journal of business research : JBR
165
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014333337
Saved in:
2
Product-flyer location and type of product categories in retailing
Woo, Hongjoo
;
Chung, Angie
;
Richey, Robert Glenn <Jr.>
; …
- In:
Journal of business research : JBR
138
(
2022
),
pp. 146-160
Persistent link: https://www.econbiz.de/10013197781
Saved in:
3
How personalized advertising affects equity of brands advertised on Facebook? : a mediation mechanism
Tran, Trang P.
;
Lin, Chien-Wei
;
Baalbaki, Sally
; …
- In:
Journal of business research : JBR
120
(
2020
),
pp. 1-15
Persistent link: https://www.econbiz.de/10012417083
Saved in:
4
Customer value anticipation, product innovativeness, and customer lifetime value : the moderating role of advertising strategy
Zhang, Hao
;
Liang, Xiaoning
;
Wang, Shiquan
- In:
Journal of business research : JBR
69
(
2016
)
9
,
pp. 3725-3730
Persistent link: https://www.econbiz.de/10011515246
Saved in:
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