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~isPartOf:"Journal of business research : JBR"
~subject:"Wettbewerbsstrategie"
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Wettbewerbsstrategie
Marketing management
319
Marketingmanagement
319
Consumer behaviour
67
Konsumentenverhalten
67
Firm performance
56
Unternehmenserfolg
56
Marketing
55
Relationship marketing
46
Beziehungsmarketing
45
Brand management
45
Markenführung
45
Market orientation
38
Brand image
31
Markenimage
31
Strategic management
30
Strategisches Management
30
Innovation
29
Competitive advantage
26
Wettbewerbsvorteil
26
Internet marketing
24
Online-Marketing
24
Business start-up
23
International marketing
23
Internationales Marketing
23
KMU
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SME
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Unternehmensgründung
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Social web
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Resource-based view
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Ressourcenorientierter Ansatz
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Brand
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Entrepreneurship
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Markenartikel
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Ahmad Husairi, Mariyani
1
Besharat, Ali
1
Chen, Shieh-liang
1
Ciravegna, Luciano
1
DeLuca, Luigi M.
1
Flight, Richard L.
1
Flores, Alejandro
1
Geldes, Cristian
1
Griffith, David A.
1
Henley, John R.
1
Heredia Pérez, Jorge A.
1
Javalgi, Rajshekhar G.
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Kunc, Martin
1
Lages, Luis Filipe
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Langan, Ryan J.
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Liang, Hao-an
1
Martin, Silvia L.
1
Mata, José
1
Morgan, Robert
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Journal of business research : JBR
Europäische Hochschulschriften / 5
9
Industrial marketing management : the international journal for industrial and high-tech firms
8
Management science : journal of the Institute for Operations Research and the Management Sciences
8
Schriften zu Marketing und Management
6
Faculty & research / Insead : working paper series
5
Gabler Edition Wissenschaft
5
Journal of strategic marketing
5
European business review : EBR ; the official journal of the International Management Centres, Europe
4
European journal of marketing : EJM
4
SpringerLink / Bücher
4
Berichte aus der Betriebswirtschaft
3
Gabler Edition Wissenschaft / Marken- und Produktmanagement
3
International journal of business and globalisation : IJBG
3
International journal of wine business research : IJWBR
3
Journal of business economics : JBE
3
Springer eBook Collection / Business and Economics
3
Baltic journal of management
2
Business horizons
2
DUV / Wirtschaftswissenschaft
2
Evolving and emerging issues in marketing strategy
2
Foreign trade review : quarterly journal of Indian Institute of Foreign Trade
2
Hamburger Schriften zur Marketingforschung
2
Harvard business review : HBR
2
Harvard-Business-Manager : das Wissen der Besten
2
International journal of hospitality management
2
International journal of management & enterprise development : IJMED
2
International journal of trade and global markets
2
International review on public and non-profit marketing
2
Journal of East European management studies : JEEMS
2
Journal of business case studies
2
Journal of international marketing
2
Journal of retailing
2
Journal of the Academy of Marketing Science
2
Kohlhammer Edition Marketing
2
LEA's communication series
2
Management decision : MD
2
Marketing letters : a journal of research in marketing
2
Modern economy
2
Schriftenreihe Management - Forschung und Praxis
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ECONIS (ZBW)
7
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1
The effect of local institutions on the competitive strategies of exporters : the case of emerging economies in Latin America
Heredia Pérez, Jorge A.
;
Geldes, Cristian
;
Kunc, Martin
; …
- In:
Journal of business research : JBR
169
(
2023
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014468541
Saved in:
2
Market entry timing : the impact of complementary capabilities on strategic outcomes
Ahmad Husairi, Mariyani
;
Morgan, Robert
;
DeLuca, Luigi M.
- In:
Journal of business research : JBR
132
(
2021
),
pp. 45-55
Persistent link: https://www.econbiz.de/10012581557
Saved in:
3
Marketing capabilities and international new venture performance : the mediation role of marketing communication and the moderation effect of technological turbulence
Martin, Silvia L.
;
Javalgi, Rajshekhar G.
;
Ciravegna, …
- In:
Journal of business research : JBR
107
(
2020
),
pp. 25-37
Persistent link: https://www.econbiz.de/10012156665
Saved in:
4
Fashionably late : strategies for competing against a pioneer advantage
Besharat, Ali
;
Langan, Ryan J.
;
Nguyen, Carlin A.
- In:
Journal of business research : JBR
69
(
2016
)
2
,
pp. 718-725
Persistent link: https://www.econbiz.de/10011436239
Saved in:
5
Cause mapping of simple and complex marketing strategies
Chen, Shieh-liang
;
Liang, Hao-an
- In:
Journal of business research : JBR
67
(
2014
)
1
,
pp. 2867-2876
Persistent link: https://www.econbiz.de/10010235299
Saved in:
6
Change in international market strategy as a reaction to performance decline
Lages, Luis Filipe
;
Mata, José
;
Griffith, David A.
- In:
Journal of business research : JBR
66
(
2013
)
12
,
pp. 2600-2611
Persistent link: https://www.econbiz.de/10010233138
Saved in:
7
A market-level model of relationship regulation
Flight, Richard L.
;
Henley, John R.
;
Robicheaux, Robert A.
- In:
Journal of business research : JBR
61
(
2008
)
8
,
pp. 850-858
Persistent link: https://www.econbiz.de/10003736759
Saved in:
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