//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Journal of business research : JBR"
~type_genre:"Article in journal"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"television"
Narrow search
Delete all filters
| 2 applied filters
Year of publication
From:
To:
Subject
All
Fernsehwerbung
5
Television advertising
5
Consumer behaviour
4
Konsumentenverhalten
4
Advertising effects
3
Werbewirkung
3
Advertising
2
Brand placement
2
Fernsehen
2
Fernsehprogramm
2
Fernsehsender
2
Großbritannien
2
Media usage
2
Mediennutzung
2
Product Placement
2
Product placement
2
Television
2
Television industry
2
Television programme
2
United Kingdom
2
2006-2010
1
30-second commercial
1
Attitude toward advertising
1
Beziehungsmarketing
1
Bibliometrics
1
Bibliometrie
1
Big event
1
Brand
1
Brand attitude
1
Brand image
1
Brand management
1
Cable networks provider
1
Cable television
1
Charles Edward Lindblom
1
Chile
1
Collectivism
1
Competitive advantage
1
Computer-assisted marketing
1
Computerspieleindustrie
1
Customer behavior
1
more ...
less ...
Online availability
All
Undetermined
6
Type of publication
All
Article
13
Type of publication (narrower categories)
All
Article in journal
Aufsatz in Zeitschrift
13
Language
All
English
13
Author
All
Bellman, Steven
2
Varan, Duane
2
Alvarez, Isabel
1
Beal, Virginia
1
Buzeta, Cristian
1
Choi, Yung Kyun
1
Cunningham, Isabella
1
Davies, Gary
1
Davtyan, Davit
1
Dias, José António
1
Dias, José G.
1
Feiereisen, Stephanie
1
Hou, Bingzhang
1
Jung, Jong-hyuok
1
Kim, Juran
1
Kim, Yoojung
1
Lages, Carmen
1
Lee, Ki Hoon
1
Lee, Wei-Na
1
Li, Yixin
1
Lundin, Rolf A.
1
Madran, Canan
1
Manzur, Enrique
1
Müller-Hartmann, Andreas
1
Peng, Zou
1
Rasolofoarison, Dina
1
Rojas-Méndez, José I.
1
Schmitt, Julien
1
Schweda, Anika
1
Totten, Jeff W.
1
Uribe, Rodrigo
1
Valck, Kristine de
1
Vázquez-Maguirre, Mario
1
Wooley, Brooke
1
Wu, Yue
1
Xie, Aoran
1
Zhao, Donglai
1
more ...
less ...
Published in...
All
Journal of business research : JBR
The journal of media economics
119
Journal of advertising research
86
Telecommunications policy : the international journal of digital economy, data sciences and new media
48
JMM : the international journal on media management
30
Journal of advertising : official publication of the American Academy of Advertising
30
International journal of advertising : the quarterly review of marketing communications
29
Journal of sports economics
23
Media-Perspektiven
22
Journal of media business studies
21
Journal of promotion management : JPM
21
Medienwirtschaft : MW ; Perspektiven der digitalen Transformation
21
Journal of marketing communications
19
Review of industrial organization : RIO
19
Information economics and policy : IEP
18
Telematics and informatics : an interdisciplinary journal on the social impacts of new technologies
13
Applied economics
12
Prometheus : critical studies in innovation
11
Technological forecasting & social change : an international journal
11
The journal of industrial economics
11
International journal of sport finance
10
International journal on media management : JMM
10
Journal of cultural economics
10
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
10
Journal of regulatory economics
10
Journal of sport management : the official journal of the North American Society of Sport Management
10
The American economic review
10
Applied economics letters
9
International journal of industrial organization
9
Journal of consumer research : JCR ; an interdisciplinary bimonthly
9
Journal of travel and tourism marketing
9
Marketing intelligence & planning
9
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
9
The Rand journal of economics
9
The journal of law & economics
9
Economics letters
8
International journal of advertising : the review of marketing communications
8
International journal of sports marketing & sponsorship
8
Journal of economics & management strategy : JEMS
8
The economic journal : the journal of the Royal Economic Society
8
more ...
less ...
Source
All
ECONIS (ZBW)
13
Showing
1
-
10
of
13
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Determinants of football TV audience : the straight and ancillary effects of the presence of the local team on the FIFA world cup
Uribe, Rodrigo
;
Buzeta, Cristian
;
Manzur, Enrique
; …
- In:
Journal of business research : JBR
127
(
2021
),
pp. 454-463
Persistent link: https://www.econbiz.de/10012494428
Saved in:
2
Viewing time as a cross-media metric : comparing viewing time for video advertising on
television
and online
Bellman, Steven
;
Beal, Virginia
;
Wooley, Brooke
;
Varan, …
- In:
Journal of business research : JBR
120
(
2020
),
pp. 103-113
Persistent link: https://www.econbiz.de/10012417105
Saved in:
3
Can negative characters in soap operas be positive for product placement?
Dias, José António
;
Dias, José G.
;
Lages, Carmen
- In:
Journal of business research : JBR
71
(
2017
),
pp. 125-132
Persistent link: https://www.econbiz.de/10011622518
Saved in:
4
Giant fight : customer churn prediction in traditional broadcast industry
Li, Yixin
;
Hou, Bingzhang
;
Wu, Yue
;
Zhao, Donglai
;
Xie, …
- In:
Journal of business research : JBR
131
(
2021
),
pp. 630-639
Persistent link: https://www.econbiz.de/10012545031
Saved in:
5
An investigation of brand placement effects on brand attitudes and purchase intentions : brand placements versus TV commercials
Davtyan, Davit
;
Cunningham, Isabella
- In:
Journal of business research : JBR
70
(
2017
),
pp. 160-167
Persistent link: https://www.econbiz.de/10011620408
Saved in:
6
Understanding emerging adults'consumption of TV series in the digital age : a practice-theory-based approach
Feiereisen, Stephanie
;
Rasolofoarison, Dina
;
Valck, …
- In:
Journal of business research : JBR
95
(
2019
),
pp. 253-265
Persistent link: https://www.econbiz.de/10011979944
Saved in:
7
Changing the stakes : a content analysis of Internet gambling advertising in TV poker programs between 2006 and 2010
Kim, Yoojung
;
Lee, Wei-Na
;
Jung, Jong-hyuok
- In:
Journal of business research : JBR
66
(
2013
)
9
,
pp. 1644-1650
Persistent link: https://www.econbiz.de/10009757002
Saved in:
8
Interactive TV advertising : iTV ad executional factors
Bellman, Steven
;
Schweda, Anika
;
Varan, Duane
- In:
Journal of business research : JBR
65
(
2012
)
6
,
pp. 831-839
Persistent link: https://www.econbiz.de/10009552455
Saved in:
9
Universal differences in advertising avoidance behavior : a cross-cultural study
Rojas-Méndez, José I.
;
Davies, Gary
;
Madran, Canan
- In:
Journal of business research : JBR
62
(
2009
)
10
,
pp. 947-954
Persistent link: https://www.econbiz.de/10003887572
Saved in:
10
Nonmarket strategies of media enterprises in the Mexican
television
industry
Vázquez-Maguirre, Mario
;
Müller-Hartmann, Andreas
- In:
Journal of business research : JBR
66
(
2013
)
10
,
pp. 1743-1749
Persistent link: https://www.econbiz.de/10009772379
Saved in:
1
2
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->