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Search: subject:"Social web"
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Social Web
436
Social web
436
Consumer behaviour
200
Konsumentenverhalten
200
Internet marketing
187
Online-Marketing
187
Social media
117
Brand management
103
Markenführung
103
Beziehungsmarketing
91
Relationship marketing
91
Viral marketing
84
Virales Marketing
84
Brand image
62
Markenimage
62
Social network
54
Soziales Netzwerk
54
Customer integration
46
Kundenintegration
46
Online retailing
44
Online-Handel
44
Brand
34
Markenartikel
29
E-commerce
27
Electronic Commerce
27
Advertising effects
23
Digital platform
23
Digitale Plattform
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Digitalisierung
23
Digitization
23
Social relations
23
Soziale Beziehungen
23
Werbewirkung
23
Betriebliche Wertschöpfung
22
Luxury goods
22
Luxusgüter
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Value creation
22
Confidence
21
Marketing management
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Filieri, Raffaele
9
Flavián Blanco, Carlos
6
Krishen, Anjala S.
6
Ko, Eunju
5
Veloutsou, Cleopatra
5
Agarwal, Shaurya
4
Berezan, Orie
4
Casaló, Luis V.
4
Harrigan, Paul
4
Ibáñez-Sánchez, Sergio
4
Islam, Nazrul
4
Kachroo, Pushkin
4
Ranaweera, Chatura
4
Tiago, Flávio Borges
4
Tiago, Maria Teresa Borges
4
Azer, Jaylan
3
Bigné Alcañiz, J. Enrique
3
Black, Iain
3
Choi, Jeonghye
3
Dhir, Amandeep
3
Dwivedi, Yogesh Kumar
3
Hajli, Nick
3
Huarng, Kun-Huang
3
Kim, Hye-yŏng
3
Kim, Jikyung
3
Kim, Juran
3
Kim, Kyung Hoon
3
Oghazi, Pejvak
3
Rana, Nripendra P.
3
Richard, Marie-Odile
3
Rita, Paulo
3
Seo, Yuri
3
Yoon, Sukki
3
Agnihotri, Raj
2
Aiello, Gaetano
2
Al Omoush, Khaled Saleh
2
Arias-Bolzmann, Leopoldo G.
2
Augusto, Mário Gomes
2
Bazi, Saleh
2
Belei, Nina
2
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Journal of business research : JBR
Technological forecasting & social change : an international journal
241
Journal of retailing and consumer services
220
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
212
SpringerLink / Bücher
195
International journal of internet marketing and advertising : IJIMA
146
Information systems research : ISR
144
Journal of management information systems : JMIS
118
Tourism management : research, policies, practice
115
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
105
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
99
Industrial marketing management : the international journal for industrial and high-tech firms
93
Springer eBook Collection
92
Business horizons
90
Psychology & marketing
90
International journal of business information systems : IJBIS
84
Journal of marketing communications
83
International journal of hospitality management
82
Management science : journal of the Institute for Operations Research and the Management Sciences
82
International journal of advertising : the review of marketing communications
81
Electronic commerce research
79
Management information systems : mis quarterly
79
Journal of internet commerce
76
Journal of marketing management : MM
72
Journal of travel and tourism marketing
72
HMD : Praxis der Wirtschaftsinformatik
70
Journal of promotion management : innovations in planning and applied research
70
The journal of product & brand management
68
Journal of electronic commerce research : JECR
66
Cogent business & management
65
International journal of electronic commerce : IJEC
65
Journal of information & knowledge management : JIKM
64
The journal of brand management : an international journal
64
International journal of electronic marketing and retailing : IJEMR
61
International journal of networking and virtual organisations : IJNVO
61
International journal of technology marketing : IJTMkt
59
Journal of advertising research
57
Journal of marketing
57
Journal of organizational computing and electronic commerce
56
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
55
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ECONIS (ZBW)
439
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431
Analytic collaboration in virtual innovation projects
Ko, Krista K. B.
;
To, Chester K. M.
;
Zhang, Z. M.
; …
- In:
Journal of business research : JBR
64
(
2011
)
12
,
pp. 1327-1334
Persistent link: https://www.econbiz.de/10009382476
Saved in:
432
Causal recipes for acceptance and refusal of corporate blogs
Hernández-García, Ángel
;
Iglesias-Pradas, Santiago
; …
- In:
Journal of business research : JBR
69
(
2016
)
4
,
pp. 1492-1497
Persistent link: https://www.econbiz.de/10011447378
Saved in:
433
When does electronic word-of-mouth matter? : a study of consumer product reviews
Zhang, Jason Q.
;
Craciun, Georgiana
;
Shin, Dongwook
- In:
Journal of business research : JBR
63
(
2010
)
12
,
pp. 1336-1341
Persistent link: https://www.econbiz.de/10008747477
Saved in:
434
How e-WOM recommendations influence product consideration and quality of choice : a motivation to process information perspective
Gupta, Pranjal
;
Harris, Judy
- In:
Journal of business research : JBR
63
(
2010
)
9/10
,
pp. 1041-1049
Persistent link: https://www.econbiz.de/10008652796
Saved in:
435
Understanding consumer-to-consumer interactions in virtual communities : the salience of reciprocity
Chan, Kimmy Wa
;
Li, Stella Yiyan
- In:
Journal of business research : JBR
63
(
2010
)
9/10
,
pp. 1033-1040
Persistent link: https://www.econbiz.de/10008652799
Saved in:
436
Trust factors influencing virtual community members : a study of transaction communities
Wu, Jyh-jeng
;
Chen, Ying-hueih
;
Chung, Yu-shuo
- In:
Journal of business research : JBR
63
(
2010
)
9/10
,
pp. 1025-1032
Persistent link: https://www.econbiz.de/10008652806
Saved in:
437
Viral marketing : motivations to forward online content
Ho, Jason Y. C.
;
Dempsey, Melanie
- In:
Journal of business research : JBR
63
(
2010
)
9/10
,
pp. 1000-1006
Persistent link: https://www.econbiz.de/10008652817
Saved in:
438
Consumer enactments of archetypes using luxury brands
Megehee, Carol M.
;
Spake, Deborah F.
- In:
Journal of business research : JBR
65
(
2012
)
10
,
pp. 1434-1442
Persistent link: https://www.econbiz.de/10009620143
Saved in:
439
Value relevance of blog visibility
Hu, Nan
;
Liu, Ling
;
Tripathy, Arindam
;
Yao, Lee J.
- In:
Journal of business research : JBR
64
(
2011
)
12
,
pp. 1361-1368
Persistent link: https://www.econbiz.de/10009382459
Saved in:
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