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~isPartOf:"Journal of business strategy"
~isPartOf:"LiM-Arbeitspapiere / Lehrstuhl für Innovatives Markenmanagement (LiM), Universität Bremen, Fachbereich Wirtschaftswissenschaft"
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5
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Journal of business strategy
LiM-Arbeitspapiere / Lehrstuhl für Innovatives Markenmanagement (LiM), Universität Bremen, Fachbereich Wirtschaftswissenschaft
The journal of brand management : an international journal
59
European journal of marketing : EJM
27
Journal of business research : JBR
26
SpringerLink / Bücher
15
The journal of product & brand management
15
Corporate communications : an international journal
12
International studies of management and organization
11
Industrial marketing management : the international journal for industrial and high-tech firms
10
Marketing intelligence & planning
7
Advances in corporate branding
6
Corporate reputation review : an international journal
6
Innovatives Markenmanagement
6
Building corporate identity, image and reputation in the digital era
5
Working paper series / Bradford University School of Management
5
Contemporary perspectives on corporate marketing : contemplating corporate branding, marketing and communications in the twenty-first century
4
Harvard business review : HBR
4
Journal of retailing and consumer services
4
Journal of strategic marketing
4
Symphonya. Emerging Issues in Management
4
The journal of business & industrial marketing
4
Asia Pacific journal of marketing and logistics
3
Corporate social responsibility and environmental management
3
Foundations of corporate heritage
3
International journal of contemporary hospitality management
3
Journal of general management
3
Journal of marketing communications
3
Manual of international marketing
3
Reputation Management
3
Scandinavian journal of management
3
The Routledge companion to contemporary brand management
3
The marketing review
3
Brand management in emerging markets : theories and practice
2
Business ethics quarterly : the journal of the Society for Business Ethics
2
Cogent business & management
2
Family business review : journal of the Family Firm Institute
2
Fashion branding and communication : core strategies of European luxury brands
2
Gabler research
2
Health marketing quarterly
2
International journal of hospitality management
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ECONIS (ZBW)
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1
Innengerichtetes identitätsbasiertes Markenmanagement in Mehrmarkenunternehmen
Burmann, Christoph
;
Scheuermann, Mirjam
-
2011
Persistent link: https://www.econbiz.de/10009665172
Saved in:
2
Praktische Erkenntnisse zum innengerichteten Markenmanagement in Mehrmarkenunternehmen
Burmann, Christoph
;
Jentschke, Mirjam
-
2011
Persistent link: https://www.econbiz.de/10009665173
Saved in:
3
Too many products? Reaching the next billion customers of the beauty market
Tournois, Laurent
- In:
Journal of business strategy
35
(
2014
)
5
,
pp. 3-13
Persistent link: https://www.econbiz.de/10010469416
Saved in:
4
Das Branchenimage als Determinante der Unternehmensmarkenprofilierung
Burmann, Christoph
;
Schaefer, Katharina
-
2005
Persistent link: https://www.econbiz.de/10003234030
Saved in:
5
Strategisches Mehrmarkencontrolling : Modellkonzeption zur integrierten und dynamischen Koordination von Markenportfolios
Burmann, Christoph
;
Kullmann, Mathias
-
2004
Persistent link: https://www.econbiz.de/10002621288
Saved in:
6
Die Relevanz der Corporate Brand in der Markenarchitekturgestaltung internationaler Finanzdienstleister
Burmann, Christoph
;
Spickschen, Jan
-
2004
Persistent link: https://www.econbiz.de/10002195833
Saved in:
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