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~isPartOf:"Journal of business strategy"
~isPartOf:"Marketing intelligence & planning"
~person:"Kitchen, Philip J."
~subject:"Marketingmanagement"
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Journal of business strategy
Marketing intelligence & planning
European journal of marketing : EJM
3
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EuroMed journal of business
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Handbook of research on international advertising
1
Integrated brand marketing and measuring returns
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Marketing : metaphors and metamorphosis
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Qualitative market research : an international journal
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Working paper / Department of Commerce, College of Business, Massey University
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Integrated marketing communication : making it work at a strategic level
Kitchen, Philip J.
;
Burgmann, Inga
- In:
Journal of business strategy
36
(
2015
)
4
,
pp. 34-39
Persistent link: https://www.econbiz.de/10011407019
Saved in:
2
Marketing communications in a post-modern world
Kitchen, Philip J.
;
Proctor, Tony
- In:
Journal of business strategy
36
(
2015
)
5
,
pp. 34-42
Persistent link: https://www.econbiz.de/10011504054
Saved in:
3
Coupon redemption behaviour : a Malaysian cross-segment investigation
Kitchen, Philip J.
;
Sharifah Faridah Syed Alwi
;
Norbani …
- In:
Marketing intelligence & planning
32
(
2014
)
1
,
pp. 66-88
Persistent link: https://www.econbiz.de/10010252036
Saved in:
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