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~isPartOf:"Journal of business strategy"
~isPartOf:"The international review of retail, distribution and consumer research"
~subject:"Rabatt"
~type_genre:"Article in journal"
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Rabatt
Low-cost strategy
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Niedrigpreisstrategie
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Consumer behaviour
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Preismanagement
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Pricing strategy
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Rebate
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Sales promotion
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Verkaufsförderung
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B-to-B-Marketing
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Firmenimage
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Journal of business strategy
The international review of retail, distribution and consumer research
Journal of retailing and consumer services
7
Journal of business research : JBR
4
Journal of retailing
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Psychology & marketing
3
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Journal of economic psychology : research in economic psychology and behavioral economics
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Journal of revenue and pricing management
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Asia Pacific journal of marketing and logistics
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Die Unternehmung : Swiss journal of business research and practice ; Organ der Schweizerischen Gesellschaft für Betriebswirtschaft (SGB)
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European journal of marketing : EJM
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European journal of operational research : EJOR
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Health care financing review
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Information systems research : ISR
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International journal of advertising : the review of marketing communications
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International journal of hospitality management
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Journal of Asian finance, economics and business : JAFEB
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Journal of consumer research : JCR ; an interdisciplinary bimonthly
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Journal of marketing theory and practice
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Marketing : ZFP ; journal of research and management
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Marketing letters : a journal of research in marketing
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OR spectrum : quantitative approaches in management
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Omega : the international journal of management science
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Review of industrial organization : RIO
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Schmalenbach journal of business research : SBUR
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The journal of product & brand management
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World development : the multi-disciplinary international journal devoted to the study and promotion of world development
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Are your consumers variety seekers? : the moderating impact on the effectiveness of free gift promotions vs. price discounts
Roll, Oliver
;
Pfeiffer, Elenia
- In:
The international review of retail, distribution and …
27
(
2017
)
4
,
pp. 352-368
Persistent link: https://www.econbiz.de/10011772397
Saved in:
2
Is the price right? : strategies for new introductions
Docters, Rob
;
Katz, Raul
;
Bernstein, Jerry
;
Schefers, Bert
- In:
Journal of business strategy
31
(
2010
)
3
,
pp. 29-37
Persistent link: https://www.econbiz.de/10003982593
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