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~isPartOf:"Journal of business strategy"
~subject:"Advertising industry"
~subject:"Brand image"
~subject:"Direktmarketing"
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Brand image
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Journal of business strategy
A master class in brand planning : the timeless works of Stephen King
13
Journal of advertising : official publication of the American Academy of Advertising
8
Journal of advertising research
5
Leitfaden Online-Marketing ; [Bd. 1]
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Beiträge des Instituts für Empirische Wirtschaftsforschung
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International journal of advertising : the quarterly review of marketing communications
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Brand Planning : starke Strategien für Marken und Kampagnen
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Dialogmarketing Perspektiven 2009/2010 : Tagungsband 4. Wissenschaftlicher Interdisziplinärer Kongress für Dialogmarketing
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European journal of marketing : EJM
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Journal of marketing research : JMR
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Reinventing interactive and direct marketing : leading experts show how to maximize digital ROI with iDirect and iBranding imperatives
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SpringerLink / Bücher
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Advertising in developing and emerging countries : the economic, political and social context
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Beiträge zur betriebswirtschaftlichen Forschung
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Dialogmarketing-Perspektiven 2011/2012 : Tagungsband ; 6. Wissenschaftlicher Interdisziplinärer Kongress für Dialogmarketing
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Die Stern-Bibliothek
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Econ Business
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Economies et sociétés ; 47,3/4
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Going global: implementing international business operations
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Handbuch Kommunikation : Grundlagen, innovative Ansätze, praktische Umsetzungen
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Harvard Business School Research Paper Series # 15-093
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IEEE transactions on engineering management : EM
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Instant success series
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Journal of agricultural and applied economics
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Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
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Leicht gemacht
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Markenaufbau und Markenpflege : Grundlagen und Praxis zur erfolgreichen Umsetzung
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Marketing letters : a journal of research in marketing
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Markt- und Absatzprognosen : Modelle, Methoden, Anwendung
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Wringing more value from advertising dollars : the customer satisfaction boost
Samaraweera, Monoshi
;
Gelb, Betsy D.
- In:
Journal of business strategy
32
(
2011
)
6
,
pp. 24-29
Persistent link: https://www.econbiz.de/10009412352
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