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~isPartOf:"Journal of business strategy"
~subject:"Brand management"
~subject:"Strategic management"
~type_genre:"Fallstudie"
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Brand management
Strategic management
Großbritannien
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1969-2007
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Journal of business strategy
European journal of marketing : EJM
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Corporate brand and corporate reputation
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Journal of general management
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Routledge revivals
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Building corporate identity, image and reputation in the digital era
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Fallstudien zum Internationalen Management : Grundlagen - Praxiserfahrungen - Perspektiven
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General Management
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Harvard business review : HBR
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Harvard-Business-Manager : das Wissen der Besten
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Human resource development as we know it : speeches that have shaped the field
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Strategy, control and competitive advantage : case study evidence
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Trading places : SMEs in the global economy : a critical research handbook
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If InterContinental were a sound ... : what would it be?
Spencer, Michael
- In:
Journal of business strategy
31
(
2010
)
4
,
pp. 39-46
Persistent link: https://www.econbiz.de/10003991809
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2
The imperatives of e-business : case study of a failed project
McLaughlin, Stephen
- In:
Journal of business strategy
30
(
2009
)
1
,
pp. 40-49
Persistent link: https://www.econbiz.de/10003832984
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