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~isPartOf:"Journal of business strategy"
~subject:"Firmenimage"
~subject:"Success factor"
~subject:"Werbung"
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Search: subject:"Markenpolitik"
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Firmenimage
Success factor
Werbung
Brand management
22
Markenführung
22
Corporate reputation
6
Brand
5
Brand image
5
Markenartikel
5
Markenimage
5
Reputation
4
Branding
3
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Marketing management
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Marketingmanagement
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Hirsch, Peter B.
2
Burgmann, Inga
1
Fetscherin, Marc
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Kitchen, Philip J.
1
McPhee, Wayne
1
Spencer, Michael
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Wise, Rick
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Zednickova, Jana
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Journal of business strategy
The journal of brand management : an international journal
54
Journal of business research : JBR
53
SpringerLink / Bücher
31
International journal of advertising : the review of marketing communications
27
The journal of product & brand management
27
Journal of marketing communications
26
International journal of advertising : the quarterly review of marketing communications
18
Journal of advertising research
17
Employer Branding : Arbeitgeber positionieren und präsentieren
16
European journal of marketing : EJM
16
Journal of retailing and consumer services
14
Industrial marketing management : the international journal for industrial and high-tech firms
13
International journal of internet marketing and advertising : IJIMA
13
Psychology & marketing
12
Corporate reputation review : an international journal
11
Journal of advertising
11
Journal of promotion management : JPM
11
Journal of promotion management : innovations in planning and applied research
11
Marketing intelligence & planning
11
Asia Pacific journal of marketing and logistics
10
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
10
Journal of strategic marketing
9
Journal of the Academy of Marketing Science
9
Corporate communications : an international journal
8
Erfolgsfaktoren der Markenführung : Know-how aus Forschung und Management
8
International studies of management and organization
8
Journal of historical research in marketing
8
Marketing : ZFP ; journal of research and management
8
Research
8
Corporate brand and corporate reputation
7
Gabler Edition Wissenschaft
7
Journal of marketing
7
Springer eBook Collection
7
The IUP journal of brand management : IJBRM
7
Gabler Edition Wissenschaft / Marken- und Produktmanagement
6
International journal of hospitality management
6
Journal of global marketing
6
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
6
Journal of marketing management : MM
6
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ECONIS (ZBW)
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Chained to a rock
Hirsch, Peter B.
- In:
Journal of business strategy
38
(
2017
)
5
,
pp. 44-48
Persistent link: https://www.econbiz.de/10011814500
Saved in:
2
Writings on the bathroom wall
Hirsch, Peter B.
- In:
Journal of business strategy
37
(
2016
)
5
,
pp. 46-50
Persistent link: https://www.econbiz.de/10011618248
Saved in:
3
The CEO branding mix
Fetscherin, Marc
- In:
Journal of business strategy
36
(
2015
)
6
,
pp. 22-28
Persistent link: https://www.econbiz.de/10011594972
Saved in:
4
Integrated marketing communication : making it work at a strategic level
Kitchen, Philip J.
;
Burgmann, Inga
- In:
Journal of business strategy
36
(
2015
)
4
,
pp. 34-39
Persistent link: https://www.econbiz.de/10011407019
Saved in:
5
A new sustainability model : engaging the entire firm
McPhee, Wayne
- In:
Journal of business strategy
35
(
2014
)
2
,
pp. 4-12
Persistent link: https://www.econbiz.de/10010385673
Saved in:
6
If InterContinental were a sound ... : what would it be?
Spencer, Michael
- In:
Journal of business strategy
31
(
2010
)
4
,
pp. 39-46
Persistent link: https://www.econbiz.de/10003991809
Saved in:
7
The rise and rise of the B2B brand
Wise, Rick
;
Zednickova, Jana
- In:
Journal of business strategy
30
(
2009
)
1
,
pp. 4-13
Persistent link: https://www.econbiz.de/10003832964
Saved in:
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