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~isPartOf:"Journal of business venturing"
~isPartOf:"Journal of the Academy of Marketing Science"
~subject:"Dienstleistungsmarketing"
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Search: subject_exact:"Marketing theory"
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Dienstleistungsmarketing
Marketing theory
50
Marketingtheorie
49
Marketing
14
Beziehungsmarketing
11
Relationship marketing
11
Peter F. Drucker
10
Service-Dominant Logic
8
Service-dominant logic
8
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7
Marketingmanagement
7
Betriebliche Wertschöpfung
5
Bibliometrics
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Bibliometrie
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Consumer behaviour
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Customer satisfaction
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Theorie
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United States
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Customer value
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Dienstleistungsqualität
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Erfolgsfaktor
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Journal of business venturing
Journal of the Academy of Marketing Science
Neue Herausforderungen an das Dienstleistungsmarketing
9
Industrial marketing management : the international journal for industrial and high-tech firms
5
Journal of service management
4
Marketing theory
4
Major theoretical debates and contemporary issues in marketing theory
3
Gabler Edition Wissenschaft / Marketing und Innovationsmanagement
2
Journal of business research : JBR
2
Journal of service research : JSR
2
Marketing : ZFP ; journal of research and management
2
Meddelanden från Svenska Handelshögskolan
2
Public management review
2
Berliner Reihe zum Marketing : Arbeitspapiere
1
Business Development and Economic Governance in Southeastern Europe : 13th International Conference on the Economies of the Balkan and Eastern European Countries (EBEEC), Pafos, Cyprus, 2021
1
Die Unternehmung : Swiss journal of business research and practice ; Organ der Schweizerischen Gesellschaft für Betriebswirtschaft (SGB)
1
E-Services : opportunities and threats
1
Economisch en sociaal tijdschrift : een driemaandelijke uitgave van de Universitaire Faculteiten Sint-Ignatius te Antwerpen
1
Electronic commerce research
1
Elgar Research Agendas
1
European journal of marketing : EJM
1
Exploring services science : first international conference, IESS 2010, Geneva, Switzerland, February 17 - 19, 2010 ; revised papers
1
Gabler Edition Wissenschaft / Focus Dienstleistungsmarketing
1
Handbook of research on retailer-consumer relationship development
1
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
1
Innovationen im sektoralen Marketing : Festschrift zum 60. Geburtstag von Fritz Scheuch ; mit 15 Tabellen
1
International Journal of Physical Distribution & Logistics Management: Volume 44, Issue 1 / 2
1
International journal of contemporary hospitality management
1
International journal of event and festival management
1
International journal of hospitality management
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
International journal of retail & distribution management
1
Journal of business-to-business marketing
1
Journal of education for business
1
Journal of historical research in marketing
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of macromarketing
1
Journal of macromarketing : examining the interactions among markets, marketing, and society
1
Journal of management analytics
1
Journal of marketing management : MM
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ECONIS (ZBW)
5
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1
Co-creative entrepreneurship
Karami, Masoud
;
Read, Stuart
- In:
Journal of business venturing
36
(
2021
)
4
,
pp. 1-16
Persistent link: https://www.econbiz.de/10012591687
Saved in:
2
Customer engagement in service
Kumar, V.
;
Rajan, Bharath
;
Gupta, Shaphali
;
Dalla …
- In:
Journal of the Academy of Marketing Science
47
(
2019
)
1
,
pp. 138-160
Persistent link: https://www.econbiz.de/10011996790
Saved in:
3
Service-dominant logic : continuing the evolution
Vargo, Stephen L.
;
Lusch, Robert F.
- In:
Journal of the Academy of Marketing Science
36
(
2008
)
1
,
pp. 1-10
Persistent link: https://www.econbiz.de/10003679216
Saved in:
4
Why "service"?
Vargo, Stephen L.
;
Lusch, Robert F.
- In:
Journal of the Academy of Marketing Science
36
(
2008
)
1
,
pp. 25-38
Persistent link: https://www.econbiz.de/10003679866
Saved in:
5
Special issue: Service-dominant logic : continuing the dialog
Lusch, Robert F.
(
contributor
)
-
2008
Persistent link: https://www.econbiz.de/10003680135
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