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~isPartOf:"Journal of business venturing"
~subject:"Dienstleistungsmarketing"
~subject:"Marketing theory"
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Dienstleistungsmarketing
Marketing theory
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Journal of business venturing
Journal of historical research in marketing
85
Marketing theory
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European Journal of Marketing
74
SpringerLink / Bücher
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Industrial marketing management : the international journal for industrial and high-tech firms
63
Journal of marketing management : MM
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Journal of macromarketing : examining the interactions among markets, marketing, and society
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Journal of the Academy of Marketing Science
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Legends in marketing
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Journal of business research : JBR
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AMS review : official publication of the Academy of Marketing Science
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Journal of Historical Research in Marketing
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European journal of marketing : EJM
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Developments in Marketing Science: Proceedings of the Academy of Marketing Science
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Marketing Intelligence & Planning
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Strategic Direction
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History of marketing thought ; Volume 1
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Marketing : ZFP ; journal of research and management
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Springer eBook Collection / Business and Economics
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Journal of marketing
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Review of marketing research
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SAGE library in marketing
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Major theoretical debates and contemporary issues in marketing theory
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The SAGE handbook of marketing theory
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Journal of marketing management : JMM ; journal of the Academy of Marketing
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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The development of marketing theory and its philosophical underpinnings
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The history of marketing science
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Innovationen für das Industriegütermarketing : Festschrift für Professor Dr. Dr. h. c. Klaus Backhaus zum 60. Geburtstag
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Journal of marketing education : JME
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Lehrbuch
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Australasian marketing journal
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Critical marketing : issues in contemporary marketing
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Deutschsprachige Marketingforschung : Bestandsaufnahme und Perspektiven
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Journal of strategic marketing
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Co-creative entrepreneurship
Karami, Masoud
;
Read, Stuart
- In:
Journal of business venturing
36
(
2021
)
4
,
pp. 1-16
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