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~isPartOf:"Journal of business-to-business marketing"
~isPartOf:"Journal of customer behaviour"
~isPartOf:"Journal of marketing"
~isPartOf:"The journal of business & industrial marketing"
~person:"Wang, Rui"
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Wang, Rui
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Journal of business-to-business marketing
Journal of customer behaviour
Journal of marketing
The journal of business & industrial marketing
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An investigation on incentive strategies in community building in business-to-business electronic markets
Li, Xiaoling
;
Li, Xinjian
;
Wang, Rui
- In:
Journal of business-to-business marketing
25
(
2018
)
4
,
pp. 261-272
Persistent link: https://www.econbiz.de/10011956310
Saved in:
2
Channel management through selective announcement of reward and punishment decisions
Wang, Rui
;
Li, Xiaoling
;
Huang, Minxue
- In:
Journal of business-to-business marketing
19
(
2012
)
2
,
pp. 129-146
Persistent link: https://www.econbiz.de/10009564524
Saved in:
3
Business marketing in China : review and prospects
Wang, Rui
;
Song, Jing
- In:
Journal of business-to-business marketing
18
(
2011
)
1
,
pp. 1-49
Persistent link: https://www.econbiz.de/10009009254
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