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~isPartOf:"Journal of business-to-business marketing"
~isPartOf:"Journal of marketing"
~isPartOf:"Journal of strategic marketing"
~subject:"Innovation management"
~subject:"Selling"
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Search: subject:"B-to-B-Marketing"
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Innovation management
Selling
B-to-B-Marketing
170
Business-to-business marketing
170
Lieferantenmanagement
95
Supplier relationship management
95
industrial marketing
56
business marketing
54
Beziehungsmarketing
48
Relationship marketing
48
Marketing management
33
Marketingmanagement
33
Marketing
26
Salespeople
26
Verkaufspersonal
26
Verkauf
19
business-to-business marketing
16
USA
15
United States
15
Confidence
13
Customer value
13
Innovation
13
Kundenwert
13
Vertrauen
13
Bibliometrics
11
Bibliometrie
11
Business network
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Unternehmensnetzwerk
11
Consumer behaviour
10
Customer satisfaction
10
Konsumentenverhalten
10
Kundenzufriedenheit
10
Market segmentation
10
Marktsegmentierung
10
Brand management
9
E-commerce
9
Electronic Commerce
9
Innovationsmanagement
9
Markenführung
9
Marketing theory
9
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English
27
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Rodriguez, Michael
3
Homburg, Christian
2
Inyang, Aniefre Eddie
2
Lilien, Gary L.
2
Schmitz, Christian
2
Alam, Ian
1
Alavi, Sascha
1
Alnakhli, Hayam
1
Aravopoulou, Eleni
1
Asseraf, Yoel
1
Borgh, Michel van der
1
Boyer, Stefanie
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Cohen, Scott
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Dotzel, Thomas
1
Dubinsky, Alan J.
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Durmusoglu, Serdar S.
1
Fiegenbaum, Avshalom
1
Fleming, David
1
Frieß, Maximilian
1
Grewal, Rajdeep
1
Habel, Johannes
1
Hahn, Alexander
1
Helm, Roland
1
Hirunyawipada, Tanawat
1
Hohenberg, Sebastian
1
Honeycutt, Earl D.
1
Huang, Ching-yun
1
Huang, Wen-yeh
1
Høgevold, Nils
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Itani, Omar S.
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Jaramillo, Fernando
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Jensen, Ove
1
Kooli, Kaouther
1
Krinner, Stephanie
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Krishnan, Vijaykumar
1
Lam, Son K.
1
Lee, Heesang
1
Lee, You-Cheong
1
Lev, Sara
1
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Journal of business-to-business marketing
Journal of marketing
Journal of strategic marketing
Industrial marketing management : the international journal for industrial and high-tech firms
76
The journal of business & industrial marketing
34
Journal of business research : JBR
19
Journal of personal selling & sales management
9
Journal of the Academy of Marketing Science
6
The journal of personal selling & sales management : JPSSM
6
SpringerLink / Bücher
5
Harvard business review : HBR
4
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
4
Business horizons
3
European journal of marketing
3
Journal of marketing research
3
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
3
essentials
3
Asia Pacific journal of marketing and logistics
2
Business Guides on the Go
2
European business review
2
European research on management and business economics
2
Harvard-Business-Manager : das Wissen der Besten
2
International business review : the official journal of the European International Business Academy
2
International journal of innovation management
2
International journal of logistics : research and applications
2
International journal of technology marketing : IJTMkt
2
Investitionsgüter- und High-Tech-Marketing (ITM) : erprobte Instrumentarien, Erfolgsbeispiele, Problemlösungen
2
Italian journal of marketing : ITJM
2
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
2
Journal of research in marketing and entrepreneurship : JRME
2
Journal of retailing and consumer services
2
Kontakt & Studium
2
Lehrbuch
2
Naše gospodarstvo : NG
2
Neue Perspektiven der marktorientierten Unternehmensführung
2
Schriftenreihe Marketing, Management
2
Serviceinnovationen in Industrieunternehmen erfolgreich umsetzen : neue Geschäftspotenziale gezielt durch Dienstleistungen ausschöpfen
2
Springer eBook Collection
2
Springer eBooks / Business and Economics
2
A Productivity Press book
1
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ECONIS (ZBW)
27
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1
Framing changes of the value proposition of emerging technologies in a B2B context
Nussipova, Gulnara
- In:
Journal of business-to-business marketing
29
(
2022
)
2
,
pp. 99-118
Persistent link: https://www.econbiz.de/10013359014
Saved in:
2
B to B sellers' skill level in sales performance : frameworks and findings
Høgevold, Nils
;
Rodríguez, Rocío
;
Svensson, Göran
; …
- In:
Journal of business-to-business marketing
28
(
2021
)
3
,
pp. 265-281
Persistent link: https://www.econbiz.de/10012802187
Saved in:
3
Value-based selling capability : antecedents and implications for B2B sales performance
Liu, Yanzhe
;
Zhao, Xiaoyu
;
Wang, Tao
- In:
Journal of business-to-business marketing
30
(
2023
)
4
,
pp. 395-418
Persistent link: https://www.econbiz.de/10014447809
Saved in:
4
Why salespeople avoid big-whale sales opportunities
Xu, Juan
;
Borgh, Michel van der
;
Nijssen, E. J.
;
Lam, Son K.
- In:
Journal of marketing
86
(
2022
)
5
,
pp. 95-116
Persistent link: https://www.econbiz.de/10013390585
Saved in:
5
Integrating social media and traditional modes of customer interaction for new B2B service development
Alam, Ian
- In:
Journal of business-to-business marketing
28
(
2021
)
4
,
pp. 321-345
Persistent link: https://www.econbiz.de/10012802195
Saved in:
6
The role of salespeople in value co-creation and its impact on sales performance
Alnakhli, Hayam
;
Inyang, Aniefre Eddie
;
Itani, Omar S.
- In:
Journal of business-to-business marketing
28
(
2021
)
4
,
pp. 347-367
Persistent link: https://www.econbiz.de/10012802196
Saved in:
7
Understanding the impact of relationship disruptions
Schmitz, Christian
;
Frieß, Maximilian
;
Alavi, Sascha
; …
- In:
Journal of marketing
84
(
2020
)
1
,
pp. 66-87
Persistent link: https://www.econbiz.de/10012176435
Saved in:
8
In defense of challenger marketing
Lim, Weng Marc
- In:
Journal of business-to-business marketing
27
(
2020
)
4
,
pp. 397-406
Persistent link: https://www.econbiz.de/10012392048
Saved in:
9
Salesperson implementation of sales strategy and its impact on sales performance
Inyang, Aniefre Eddie
;
Jaramillo, Fernando
- In:
Journal of strategic marketing
28
(
2020
)
7
,
pp. 601-619
Persistent link: https://www.econbiz.de/10012313926
Saved in:
10
The relative effects of business-to-business (vs. business-to-consumer) service innovations on firm value and firm risk : an empirical analysis
Dotzel, Thomas
;
Shankar, Venkatesh
- In:
Journal of marketing
83
(
2019
)
5
,
pp. 133-152
Persistent link: https://www.econbiz.de/10012176178
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