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~isPartOf:"Journal of business-to-business marketing"
~isPartOf:"Journal of marketing"
~person:"Lim, Weng Marc"
~subject:"Selling"
~subject:"Supplier relationship management"
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Lim, Weng Marc
Grewal, Rajdeep
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Tzempelikos, Nektarios
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Journal of business-to-business marketing
Journal of marketing
Industrial marketing management : the international journal for industrial and high-tech firms
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In defense of challenger marketing
Lim, Weng Marc
- In:
Journal of business-to-business marketing
27
(
2020
)
4
,
pp. 397-406
Persistent link: https://www.econbiz.de/10012392048
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2
What will business-to-business marketers learn from neuro-marketing? : insights for business marketing practice
Lim, Weng Marc
- In:
Journal of business-to-business marketing
25
(
2018
)
3
,
pp. 251-259
Persistent link: https://www.econbiz.de/10011917211
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