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~isPartOf:"Journal of business-to-business marketing"
~isPartOf:"Journal of marketing research : JMR"
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Search: subject:"Markenführung"
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B-to-B-Marketing
131
Business-to-business marketing
131
Lieferantenmanagement
79
Supplier relationship management
79
Brand management
66
Markenführung
66
industrial marketing
56
business marketing
54
Beziehungsmarketing
41
Consumer behaviour
41
Konsumentenverhalten
41
Relationship marketing
41
Marketing management
28
Marketingmanagement
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Marketing
27
Brand image
26
Markenimage
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17
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15
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Marketing theory
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Verkauf
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192
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Katrichis, Jerome M.
5
LaPlaca, Peter J.
5
Lichtenthal, J. David
5
Kumar, V.
4
Mummalaneni, Venkatapparao
4
Rodriguez, Michael
4
Wang, Rui
4
Dant, Rajiv P.
3
Honeycutt, Earl D.
3
Malhotra, Naresh K.
3
Svensson, Göran
3
Tzempelikos, Nektarios
3
Uslay, Can
3
Wedel, Michel
3
Wilson, David T.
3
Akrout, Houcine
2
Anderson, James C.
2
Aribarg, Anocha
2
Arora, Neeraj
2
Batra, Rajeev
2
Dev, Chekitan S.
2
Dubinsky, Alan J.
2
Dutta, Shantanu
2
Feinberg, Fred M.
2
Gebauer, Heiko
2
Gijsbrechts, Els
2
Good, Megan C.
2
Grewal, Rajdeep
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Hammervoll, Trond
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Høgevold, Nils
2
Iacobucci, Dawn
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Kim, Namwoon
2
Krishna, Aradhna
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2
Lapuka, Ivan I.
2
Li, Xiaoling
2
Lim, Weng Marc
2
Ng, Sharon
2
Nordin, Fredrik
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Otero-Neira, Carmen
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Journal of business-to-business marketing
Journal of marketing research : JMR
Journal of business research : JBR
670
Industrial marketing management : the international journal for industrial and high-tech firms
643
The journal of brand management : an international journal
556
The journal of product & brand management
386
SpringerLink / Bücher
372
Journal of retailing and consumer services
295
The journal of business & industrial marketing
254
European journal of marketing : EJM
141
Psychology & marketing
126
Marketing intelligence & planning
118
Springer eBook Collection
116
Journal of marketing management : MM
112
Asia Pacific journal of marketing and logistics
111
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
111
Journal of marketing
109
Journal of marketing communications
109
International journal of hospitality management
103
Journal of strategic marketing
95
Journal of the Academy of Marketing Science
95
The IUP journal of brand management : IJBRM
92
Research
90
Innovatives Markenmanagement
88
Marketing letters : a journal of research in marketing
78
Journal of promotion management : innovations in planning and applied research
72
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
71
Journal of promotion management : JPM
69
International journal of internet marketing and advertising : IJIMA
67
Journal of international consumer marketing
66
Journal of fashion marketing and management
65
Journal of advertising research
64
Springer eBook Collection / Business and Economics
64
International marketing review
62
Tourism management : research, policies, practice
62
International journal of advertising : the review of marketing communications
61
Qualitative market research : an international journal
61
Business horizons
60
Cogent business & management
59
Gabler Edition Wissenschaft
59
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ECONIS (ZBW)
192
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1
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192
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1
Manufacturers' acquiescence to buyers' sourcing requests in industrial markets
Teng, Wenbo
;
Chan, Ricky Y. K.
;
Kim, Namwoon
;
Zhang, Xubing
- In:
Journal of business-to-business marketing
30
(
2023
)
3
,
pp. 277-295
Persistent link: https://www.econbiz.de/10014454759
Saved in:
2
The trend of omnichannel trade fairs : are B2B exhibitors open to this challenge? : a study on Portuguese exhibitors
Silva, Pedro Mendonça
;
Paço, Arminda M. Finisterra do
; …
- In:
Journal of business-to-business marketing
30
(
2023
)
1
,
pp. 15-31
Persistent link: https://www.econbiz.de/10014290354
Saved in:
3
Framing changes of the value proposition of emerging technologies in a B2B context
Nussipova, Gulnara
- In:
Journal of business-to-business marketing
29
(
2022
)
2
,
pp. 99-118
Persistent link: https://www.econbiz.de/10013359014
Saved in:
4
B to B sellers' skill level in sales performance : frameworks and findings
Høgevold, Nils
;
Rodríguez, Rocío
;
Svensson, Göran
; …
- In:
Journal of business-to-business marketing
28
(
2021
)
3
,
pp. 265-281
Persistent link: https://www.econbiz.de/10012802187
Saved in:
5
Value-based selling capability : antecedents and implications for B2B sales performance
Liu, Yanzhe
;
Zhao, Xiaoyu
;
Wang, Tao
- In:
Journal of business-to-business marketing
30
(
2023
)
4
,
pp. 395-418
Persistent link: https://www.econbiz.de/10014447809
Saved in:
6
Role of functional company characteristics on food franchisee behavior
Hong, EunPyo
;
Ahn, Jiseon
- In:
Journal of business-to-business marketing
30
(
2023
)
1
,
pp. 107-123
Persistent link: https://www.econbiz.de/10014290365
Saved in:
7
Referral effect in B2B competitive marketing : the ceiling effect of referrals
Zhao, Liming
;
Ke, Chen
- In:
Journal of business-to-business marketing
30
(
2023
)
2
,
pp. 149-165
Persistent link: https://www.econbiz.de/10014290388
Saved in:
8
Relationship quality between small and medium-sized enterprise partners during threatening times : the role of contact frequency and social exchanges
Trapp, N. Leila
;
Jørgensen, Poul Erik Flyvholm
; …
- In:
Journal of business-to-business marketing
30
(
2023
)
2
,
pp. 187-200
Persistent link: https://www.econbiz.de/10014290391
Saved in:
9
Servbrand framework : a business-to-business services brand equity framework
Steenkamp, Pieter
;
Herbst, Frederick Jacobus
;
De …
- In:
Journal of business-to-business marketing
27
(
2020
)
1
,
pp. 55-69
Persistent link: https://www.econbiz.de/10012196334
Saved in:
10
Improving business-to-business relationship quality through salespeople's grit and political skill
Schwepker, Charles H. <Jr.>
;
Good, Megan C.
- In:
Journal of business-to-business marketing
29
(
2022
)
3/4
,
pp. 293-309
Persistent link: https://www.econbiz.de/10013417384
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