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~isPartOf:"Journal of business-to-business marketing"
~isPartOf:"Journal of the Academy of Marketing Science"
~subject:"Kundenintegration"
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Search: subject:"Kundenwert"
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Kundenintegration
Customer value
32
Kundenwert
32
Beziehungsmarketing
22
Relationship marketing
22
Betriebliche Wertschöpfung
10
Value creation
10
B-to-B-Marketing
8
Business-to-business marketing
8
Marketing management
8
Marketingmanagement
8
Consumer behaviour
6
Konsumentenverhalten
6
Lieferantenmanagement
6
Service-Dominant Logic
6
Service-dominant logic
6
Supplier relationship management
6
Customer integration
5
Customer satisfaction
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Kundenzufriedenheit
5
Marketing theory
5
Marketingtheorie
5
Performance measurement
4
Performance-Messung
4
Competitive advantage
3
Measurement
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Messung
3
Resource-based view
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Ressourcenorientierter Ansatz
3
Selling
3
USA
3
United States
3
Verkauf
3
Wettbewerbsvorteil
3
business marketing
3
Customer relationship management
2
Dienstleistungsmarketing
2
Dienstleistungsqualität
2
Dienstleistungssektor
2
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Alnakhli, Hayam
1
Friend, Scott B.
1
Gummerus, Johanna
1
Inyang, Aniefre Eddie
1
Itani, Omar S.
1
Koskull, Catharina von
1
Lee, Heesang
1
Magnusson, Peter
1
Malshe, Avinash
1
Park, Changhyun
1
Ranjan, Kumar Rakesh
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Read, Stuart
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Skålén, Per
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Journal of business-to-business marketing
Journal of the Academy of Marketing Science
Journal of business research : JBR
21
Industrial marketing management : the international journal for industrial and high-tech firms
17
The journal of services marketing
9
Journal of retailing and consumer services
8
Journal of service management
7
Tourism management : research, policies, practice
7
International journal of contemporary hospitality management
6
International journal of hospitality management
6
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
6
Marketing theory
5
Service business
5
Technological forecasting & social change : an international journal
5
The journal of business & industrial marketing
5
The service industries journal
5
International journal of services and operations management
4
Journal of service research
4
Journal of service research : JSR
4
Journal of service theory and practice : JSTP
4
AMS review : official publication of the Academy of Marketing Science
3
European Sport management quarterly : ESMQ
3
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
3
Business horizons
2
Central European business review : CEBR
2
Cogent business & management
2
Electronic markets : the international journal on networked business
2
European journal of marketing
2
European management journal
2
International journal of Indian culture and business management
2
International journal of bank marketing
2
International journal of technology management : IJTM
2
Journal of business market management : JBM
2
Journal of economics & management
2
Journal of hospitality and tourism insights
2
Journal of marketing management : MM
2
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
2
Journal of strategic marketing
2
Management decision : MD
2
Managing service quality : MSQ ; an international journal
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ECONIS (ZBW)
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1
The role of salespeople in value co-creation and its impact on sales performance
Alnakhli, Hayam
;
Inyang, Aniefre Eddie
;
Itani, Omar S.
- In:
Journal of business-to-business marketing
28
(
2021
)
4
,
pp. 347-367
Persistent link: https://www.econbiz.de/10012802196
Saved in:
2
Initiating value co-creation : dealing with non-receptive customers
Malshe, Avinash
;
Friend, Scott B.
- In:
Journal of the Academy of Marketing Science
46
(
2018
)
5
,
pp. 895-920
Persistent link: https://www.econbiz.de/10011924786
Saved in:
3
Value co-creation : concept and measurement
Ranjan, Kumar Rakesh
;
Read, Stuart
- In:
Journal of the Academy of Marketing Science
44
(
2016
)
3
,
pp. 290-315
Persistent link: https://www.econbiz.de/10011489053
Saved in:
4
Value co-creation processes : early stages of value chains involving high-tech business markets : Samsung-Qualcomm semiconductor foundry businesses
Park, Changhyun
;
Lee, Heesang
- In:
Journal of business-to-business marketing
22
(
2015
)
3
,
pp. 229-252
Persistent link: https://www.econbiz.de/10011413362
Saved in:
5
Exploring value propositions and service innovation : a service-dominant logic study
Skålén, Per
;
Gummerus, Johanna
;
Koskull, Catharina von
; …
- In:
Journal of the Academy of Marketing Science
43
(
2015
)
2
,
pp. 137-158
Persistent link: https://www.econbiz.de/10010504693
Saved in:
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