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~isPartOf:"Journal of business-to-business marketing"
~isPartOf:"Neue Perspektiven der marktorientierten Unternehmensführung"
~subject:"B-to-B-Marketing"
~type_genre:"Aufsatz in Zeitschrift"
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Search: subject_exact:"Service-Dominant Logic"
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B-to-B-Marketing
Service-Dominant Logic
6
Service-dominant logic
6
Beziehungsmarketing
4
Business-to-business marketing
4
Relationship marketing
4
Betriebliche Wertschöpfung
3
Marketing theory
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Marketingtheorie
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Value creation
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Customer integration
2
Customer value
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Kundenintegration
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Kundenwert
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Lieferantenmanagement
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Supplier relationship management
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Agency-client relationships
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Austauschtheorie
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Business ethics
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Co-creation of value
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Customer service
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Dienstleistungsmarketing
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Digitalisierung
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Digitization
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Distribution channel
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Dynamic capabilities
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Dynamische Kompetenzen
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Kundenservice
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Machinery industry
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Marketing
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Multinational SME
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Multinationale KMU
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Performance measurement
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Performance-Messung
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Alnakhli, Hayam
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Edvardsson, Bo
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Ferguson, Ronald J.
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Gebauer, Heiko
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Inyang, Aniefre Eddie
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Itani, Omar S.
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Paiola, Marco
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Journal of business-to-business marketing
Neue Perspektiven der marktorientierten Unternehmensführung
Industrial marketing management : the international journal for industrial and high-tech firms
10
The journal of business & industrial marketing
5
Marketing theory
3
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
1
European journal of management and business economics : EJM&BE
1
European management journal
1
International journal of innovation management
1
International journal of services and operations management
1
Journal of business research : JBR
1
Journal of marketing management : MM
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Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
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Journal of strategy and management
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Journal of the Academy of Marketing Science
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The service industries journal
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ECONIS (ZBW)
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1
The role of salespeople in value co-creation and its impact on sales performance
Alnakhli, Hayam
;
Inyang, Aniefre Eddie
;
Itani, Omar S.
- In:
Journal of business-to-business marketing
28
(
2021
)
4
,
pp. 347-367
Persistent link: https://www.econbiz.de/10012802196
Saved in:
2
The impact of client-professional relationships in ex ante value creation : a service-dominant logic perspective
Skjølsvik, Tale
- In:
Journal of business-to-business marketing
24
(
2017
)
3
,
pp. 183-199
Persistent link: https://www.econbiz.de/10011763039
Saved in:
3
Service business development in small- to medium-sized equipment manufacturers
Paiola, Marco
;
Gebauer, Heiko
;
Edvardsson, Bo
- In:
Journal of business-to-business marketing
19
(
2012
)
1
,
pp. 33-66
Persistent link: https://www.econbiz.de/10009522905
Saved in:
4
Relational norms in interfirm exchanges : from transactional cost economics to the service-dominant logic
Paulin, Michèle
;
Ferguson, Ronald J.
- In:
Journal of business-to-business marketing
17
(
2010
)
4
,
pp. 365-405
Persistent link: https://www.econbiz.de/10008856524
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