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~isPartOf:"Journal of business-to-business marketing"
~person:"Aravopoulou, Eleni"
~subject:"Business-to-business marketing"
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Aravopoulou, Eleni
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Adoption of big data technology for innovation in B2B marketing
Wright, Len Tiu
;
Robin, Robin
;
Stone, Merlin
; …
- In:
Journal of business-to-business marketing
26
(
2019
)
3/4
,
pp. 281-293
Persistent link: https://www.econbiz.de/10012196312
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