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~isPartOf:"Journal of business-to-business marketing"
~person:"Kowalkowski, Christian"
~subject:"Business-to-business marketing"
~subject:"Servitization"
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B-to-B-Marketing
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Journal of business-to-business marketing
Industrial marketing management : the international journal for industrial and high-tech firms
5
The journal of business & industrial marketing
3
Journal of business research : JBR
2
Dissertations from the International Graduate School of Management and Industrial Engineering
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International journal of business environment : IJBE
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Journal of business market management : JBM
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Journal of service management
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Linköping studies in science and technology
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A reconceptualization of manufacturers' service strategies
Raddats, Chris
;
Kowalkowski, Christian
- In:
Journal of business-to-business marketing
21
(
2014
)
1
,
pp. 19-34
Persistent link: https://www.econbiz.de/10010343529
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