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~isPartOf:"Journal of business-to-business marketing"
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Business-to-business marketing
B-to-B-Marketing
126
Lieferantenmanagement
81
Supplier relationship management
81
industrial marketing
67
business marketing
62
Beziehungsmarketing
35
Relationship marketing
35
Marketing
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Marketing management
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Marketingmanagement
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Salespeople
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Verkaufspersonal
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USA
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United States
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Innovation
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Confidence
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Selling
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Unternehmensnetzwerk
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Verkauf
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Consumer behaviour
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Industrie
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Customer value
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Katrichis, Jerome M.
5
LaPlaca, Peter J.
5
Lichtenthal, J. David
5
Mummalaneni, Venkatapparao
4
Rodriguez, Michael
4
Dant, Rajiv P.
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Honeycutt, Earl D.
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Malhotra, Naresh K.
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Svensson, Göran
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Tzempelikos, Nektarios
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Uslay, Can
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Wang, Rui
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Gebauer, Heiko
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Hammervoll, Trond
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Høgevold, Nils
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Kim, Namwoon
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Krishnan, Vijaykumar
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Lapuka, Ivan I.
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Li, Xiaoling
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Journal of business-to-business marketing
Industrial marketing management : the international journal for industrial and high-tech firms
600
The journal of business & industrial marketing
235
Journal of business research : JBR
96
SpringerLink / Bücher
65
Handbook of business-to-business marketing
35
Journal of marketing
32
Springer eBook Collection
28
B-to-B-Markenführung : Grundlagen, Konzepte, Best Practice
27
Research
23
Journal of the Academy of Marketing Science
19
The journal of personal selling & sales management : JPSSM
19
Gabler Edition Wissenschaft
18
Harvard-Business-Manager : das Wissen der Besten
18
Business-to-Business-Kommunikation : neue Entwicklungen im B-to-B-Marketing
17
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
17
Marketing intelligence & planning
16
Harvard business review : HBR
15
Innovation in pricing : contemporary theories and best practices
15
Investitionsgüter- und High-Tech-Marketing (ITM) : erprobte Instrumentarien, Erfolgsbeispiele, Problemlösungen
15
European journal of marketing : EJM
14
Springer eBook Collection / Business and Economics
14
Europäische Hochschulschriften / 5
13
Journal of customer behaviour
13
Innovationen für das Industriegütermarketing : Festschrift für Professor Dr. Dr. h. c. Klaus Backhaus zum 60. Geburtstag
12
Journal of business market management : JBM
12
Journal of strategic marketing
12
Schriftenreihe Merkur : Schriften zum innovativen Marketing-Management
12
essentials
12
Business-to-Business-Marketing
11
Journal of marketing management : MM
11
Journal of marketing theory and practice
11
Journal of personal selling & sales management
11
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
11
Psychology & marketing
10
The service industries journal
10
B2B-Handbuch Operations Management : Industriegüter erfolgreich vermarkten
9
Brand the Future : systematische Markenentwicklung im B2B
9
Field guide to case study research in business-to-business marketing and purchasing
9
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
9
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ECONIS (ZBW)
126
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71
Korea as a comparative business marketing system : review and prospects
Chang, Dae Ryun
;
Lee, Kyoung Woo
;
Ryu, Sungmin
- In:
Journal of business-to-business marketing
21
(
2014
)
4
,
pp. 213-236
Persistent link: https://www.econbiz.de/10010478075
Saved in:
72
Business-to-Business communication in a dynamic environment : a systematic adductive analysis referring to ramp-up management
Gesell, Claudia
;
Glas, Andreas
;
Eßig, Michael
- In:
Journal of business-to-business marketing
25
(
2018
)
4
,
pp. 339-355
Persistent link: https://www.econbiz.de/10011956320
Saved in:
73
Impact of CRM technology on sales process behaviors : empirical results from US, Europe, and Asia
Rodriguez, Michael
;
Peterson, Robert M.
;
Krishnan, …
- In:
Journal of business-to-business marketing
25
(
2018
)
1
,
pp. 1-10
Persistent link: https://www.econbiz.de/10011847802
Saved in:
74
Purchasing for someone else in a B-to-B context : joint effects of choice overload and accountability
Schaffrath, Kathrin
;
Wentzel, Daniel
;
Erkin, Aras
- In:
Journal of business-to-business marketing
25
(
2018
)
1
,
pp. 11-29
Persistent link: https://www.econbiz.de/10011847813
Saved in:
75
Strategic positioning, timing of entry, and new product performance in business-to-business markets : do market-oriented firms make better decisions?
Guo, Chiquan
;
Wang, Yong J.
;
Hao, Andy W.
;
Saran, Anshu
- In:
Journal of business-to-business marketing
25
(
2018
)
1
,
pp. 51-64
Persistent link: https://www.econbiz.de/10011847847
Saved in:
76
Contractual satisfaction : the Polish and Tanzanian perspectives
Chao, Emmanuel
;
Andersen, Otto
- In:
Journal of business-to-business marketing
20
(
2013
)
3
,
pp. 155-173
Persistent link: https://www.econbiz.de/10010187439
Saved in:
77
Effects of network embeddedness on the relationship between environmental volatility and interfirm contracts
Ryu, Sungmin
;
Cho, Hyejeong
;
Kim, Kyunghee
- In:
Journal of business-to-business marketing
20
(
2013
)
3
,
pp. 139-153
Persistent link: https://www.econbiz.de/10010187440
Saved in:
78
Trusting and monitoring business partners throughout the relationship life cycle
Kusari, Sanjukta
;
Hoeffler, Steve
;
Iacobucci, Dawn
- In:
Journal of business-to-business marketing
20
(
2013
)
3
,
pp. 119-138
Persistent link: https://www.econbiz.de/10010187441
Saved in:
79
Guanxi, communication, power, and conflict in industrial buyer-seller relationships : mitigations against the cultural background of harmony in China
Zhang, Zaixiao
;
Zhang, Mingli
- In:
Journal of business-to-business marketing
20
(
2013
)
2
,
pp. 99-117
Persistent link: https://www.econbiz.de/10009760633
Saved in:
80
Communicating competency in references : a qualitative analysis of the utilization of references in mechanical engineering
Kilian, Thomas
;
Greuling, Kathrin
;
Hennigs, Nadine
- In:
Journal of business-to-business marketing
20
(
2013
)
2
,
pp. 65-79
Persistent link: https://www.econbiz.de/10009760638
Saved in:
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