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~isPartOf:"Journal of business-to-business marketing"
~subject:"Kundenwert"
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Kundenwert
Marketing
43
B-to-B-Marketing
35
Business-to-business marketing
35
Lieferantenmanagement
33
Supplier relationship management
33
Marketing management
30
Marketingmanagement
30
industrial marketing
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business marketing
25
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Lee, Heesang
1
Liu, Yanzhe
1
Park, Changhyun
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Skjølsvik, Tale
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Wang, Tao
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Zhao, Xiaoyu
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Journal of business-to-business marketing
Industrial marketing management : the international journal for industrial and high-tech firms
15
Journal of business research : JBR
7
Journal of marketing management : MM
6
Journal of retailing and consumer services
6
Journal of the Academy of Marketing Science
6
Business horizons
4
Harvard business review : HBR
4
Harvard-Business-Manager : das Wissen der Besten
4
SpringerLink / Bücher
4
The journal of business & industrial marketing
4
Handbook of research on customer equity in marketing
3
International journal of hospitality management
3
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
3
Journal of service management
3
Journal of strategic marketing
3
Management decision : MD
3
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
3
Report / Marketing Science Institute
3
Acta scientiarum polonorum / Oeconomia : czasopismo naukowe założone w 2001 roku przez polskie uczelnie rolnicze
2
Advanced controlling : für Manager und Controller
2
Central European business review : CEBR
2
Effektives Customer Relationship Management : Instrumente - Einführungskonzepte - Organisation
2
European journal of marketing : EJM
2
Gabler Edition Wissenschaft
2
International journal of business excellence
2
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
2
Journal of marketing
2
Kellogg on marketing
2
MSI reports : working paper series
2
Marketing review St. Gallen : Marketingfachzeitschrift für Theorie & Praxis
2
Reihe: Versicherungswirtschaft
2
Schriften zum europäischen Management
2
Service business
2
The journal of applied business research
2
The journal of brand management : an international journal
2
The journal of business strategy
2
The journal of product & brand management
2
Wertorientiertes Marketing : Unternehmensressourcen richtig nutzen
2
Wissenschaftliche Schriften / Fachbereich Betriebswirtschaft, Hochschule Koblenz, University of Applied Sciences
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ECONIS (ZBW)
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1
Value-based selling capability : antecedents and implications for B2B sales performance
Liu, Yanzhe
;
Zhao, Xiaoyu
;
Wang, Tao
- In:
Journal of business-to-business marketing
30
(
2023
)
4
,
pp. 395-418
Persistent link: https://www.econbiz.de/10014447809
Saved in:
2
The impact of client-professional relationships in ex ante value creation : a service-dominant logic perspective
Skjølsvik, Tale
- In:
Journal of business-to-business marketing
24
(
2017
)
3
,
pp. 183-199
Persistent link: https://www.econbiz.de/10011763039
Saved in:
3
Value co-creation processes : early stages of value chains involving high-tech business markets : Samsung-Qualcomm semiconductor foundry businesses
Park, Changhyun
;
Lee, Heesang
- In:
Journal of business-to-business marketing
22
(
2015
)
3
,
pp. 229-252
Persistent link: https://www.econbiz.de/10011413362
Saved in:
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