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~isPartOf:"Journal of business-to-business marketing"
~subject:"Marketing"
~subject:"United States"
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Marketing
United States
Messe
4
Trade fair
4
Messebeteiligung
3
Trade fair participation
3
Lieferantenmanagement
2
Supplier relationship management
2
1996
1
Außenwirtschaftspolitik
1
B-to-B
1
B-to-B-Marketing
1
Bauwirtschaft
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Business-to-business marketing
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Conjoint analysis
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Construction industry
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Fairer Handel
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Foreign economic policy
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Welt
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atmospherics
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conjoint
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digital trade fairs
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engagement
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exhibitions
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exhibitors
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hybrid trade fairs
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loyalty
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omnichannel
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Lilien, Gary L.
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Wu, Jianan
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Journal of business-to-business marketing
Trade show management : planning, implementing and controlling of trade shows, conventions and events
7
Göttinger handwerkswirtschaftliche Studien
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Schriften zur Handelsforschung
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Advances in business marketing : a research annual
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Schriften zu Marketing und Management
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Working paper / National Bureau of Economic Research, Inc.
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Arbeitspapier / Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
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DWG-Jahrestagung
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Dokumentationen / Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung e. V. / Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung e.V.
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Economies et sociétés ; 49,2
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Foreign trade review : quarterly journal of Indian Institute of Foreign Trade
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GITAM journal of management : a quarterly publication of GITAM Institute of Management
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Industrial marketing management : the international journal for industrial and high-tech firms
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Journal of cultural economics
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Management for Professionals
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Marketing in Forschung und Praxis : [Jubiläumsausgabe zum 40-jährigen Bestehen der Arbeitsgemeinschaft für Marketing]
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Markt und Konsum
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New business line
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Review of business : interdisciplinary journal on risk and society
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The American economic review
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An exploratory study of trade show formation and diversity
Wu, Jianan
;
Lilien, Gary L.
;
Dasgupta, Aniruddha
- In:
Journal of business-to-business marketing
15
(
2008
)
4
,
pp. 397-424
Persistent link: https://www.econbiz.de/10003804723
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