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~isPartOf:"Journal of business-to-business marketing"
~subject:"New product development"
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Journal of business-to-business marketing
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New
product
development
process
implementation in a business-to-business firm : the driving and moderating factors for improved program performance and time-to-market
Durmusoglu, Serdar S.
;
Hirunyawipada, Tanawat
;
McNally, …
- In:
Journal of business-to-business marketing
24
(
2017
)
1
,
pp. 35-56
Persistent link: https://www.econbiz.de/10011674246
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