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~isPartOf:"Journal of communication management"
~person:"Langner, Tobias"
~person:"Loureiro, Sandra Maria Correia"
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Journal of communication management
Journal of promotion management : innovations in planning and applied research
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Gabler Edition Wissenschaft / Marken- und Produktmanagement
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Geschäftsmodelle für Wertschöpfungsnetzwerke : Wilfried Krüger zum 60. Geburtstag
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Innovation und Internationalisierung : Festschrift für Norbert Koubek
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International journal of business and globalisation : IJBG
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How to earn a premium price : the effect of green marketing and brand coolness
Guerreiro, João Pedro Silva Martins
;
Loureiro, Sandra …
- In:
Journal of communication management
27
(
2023
)
1
,
pp. 35-63
Persistent link: https://www.econbiz.de/10014288368
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