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~isPartOf:"Journal of communication management : an international journal"
~isPartOf:"Journal of strategic marketing"
~subject:"Advertising"
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Advertising
Corporate reputation
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Journal of communication management : an international journal
Journal of strategic marketing
Journal of marketing communications
3
Journal of business ethics : JOBE
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Journal of business research : JBR
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Applied economics
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Business horizons
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Corporate communications : an international journal
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Corporate reputation review
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Die Automobilindustrie von morgen : wie Automobilhersteller und -zulieferer gestärkt aus der Krise hervorgehen können
1
Discourse, communication and the enterprise : genres and trends : [a selection of papers originally presented at the Fifth Conference on Discourse, Communication and the Enterprise (DICOEN V) held in Milan in September 2009]
1
European journal of marketing : EJM
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Happiness management : a lighthouse for social wellbeing, creativity and sustainability
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IIMB management review
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International journal of business competition and growth : IJBCG
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International journal of business excellence : IJBEX
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Journal of financial services marketing : JFSM
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Journal of global marketing
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Journal of internet commerce
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Journal of research in interactive marketing : interactive marketing and computer-mediated communication
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Journal of vacation marketing : an international journal
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Journal of wine economics
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Linguistic insights : li ; studies in language and communication
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LogForum : elektroniczne czasopismo naukowe z dziedziny logistyki
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Management science : journal of the Institute for Operations Research and the Management Sciences
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NBER Working Paper
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Services marketing quarterly
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Swarm Branding : Markenführung im Zeitalter von Web 2.0
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Technology audit and production reserves
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The IUP journal of brand management : IJBRM
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The financial review : the official publication of the Eastern Finance Association
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The journal of industrial economics
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The journal of law & economics
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Working paper / National Bureau of Economic Research, Inc.
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Zukunftsperspektiven für das Handelsmanagement : Konzepte, Instrumente, Trends ; Festschrift für Hans-Peter Liebmann
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Can socially irresponsible firms benefit from corporate advertising?
Sharpe, Stacey
;
Hanson, Nicole
- In:
Journal of strategic marketing
28
(
2020
)
2
,
pp. 95-106
Persistent link: https://www.econbiz.de/10012202796
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2
Using corporate advertising to improve public perception of energy companies
Smith, Katherine Taken
;
Smith, L. Murphy
;
Dunbar, Seth
- In:
Journal of strategic marketing
22
(
2014
)
4
,
pp. 347-356
Persistent link: https://www.econbiz.de/10010387290
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