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~isPartOf:"Journal of consumer affairs : official publication of the American Council on Consumer Interests"
~subject:"United States"
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Journal of consumer affairs : official publication of the American Council on Consumer Interests
The journal of brand management : an international journal
14
Journal of business research : JBR
8
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
8
The journal of product & brand management
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Working paper / National Bureau of Economic Research, Inc.
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Journal of consumer research : JCR ; an interdisciplinary bimonthly
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International journal of market research : JMRS ; the journal of the Market Research Society
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Psychology & marketing
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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International journal of advertising : the quarterly review of marketing communications
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Marketing letters : a journal of research in marketing
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The Trademark reporter
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Les cahiers de recherche / HEC Paris
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MSI reports : working paper series
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NBER working paper series
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Report / Marketing Science Institute / Marketing Science Institute
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The journal of consumer marketing
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The journal of industrial economics
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Trademark litigation : pragmatic tactics and techniques of winning
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Tuck School of Business working paper / Tuck School of Business at Dartmouth
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American economic journal : a journal of the American Economic Association
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Applied economics
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Australasian marketing journal
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The relationship between warranty and product reliability
Agrawal, Jagdish
- In:
Journal of consumer affairs : official publication of …
30
(
1996
)
2
,
pp. 421-443
Persistent link: https://www.econbiz.de/10001209625
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2
Commercial influences in the lyrics of popular American music of the postwar era
Friedman, Monroe
- In:
Journal of consumer affairs : official publication of …
20
(
1986
)
2
,
pp. 193-213
Persistent link: https://www.econbiz.de/10001044442
Saved in:
3
Perceived risks and pharmacists' generic substitution behavior
Carroll, Norman V.
- In:
Journal of consumer affairs : official publication of …
20
(
1986
)
1
,
pp. 36-47
Persistent link: https://www.econbiz.de/10001020595
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