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~isPartOf:"Journal of consumer behaviour"
~subject:"Social Web"
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Virtual reality
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Virtuelle Realität
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Consumer behaviour
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Social web
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Brand image
2
Brand management
2
Digitalisierung
2
Digitization
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Markenführung
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Online retailing
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Online-Handel
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Advertising
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Advertising effects
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Bekleidung
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Clothing
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Computerspiel
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Customer satisfaction
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E-commerce
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Einzelhandel
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Electronic Commerce
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Innovation adoption
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Innovationsakzeptanz
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Internet marketing
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Kundenzufriedenheit
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Netherlands
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Niederlande
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Online-Marketing
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Retail trade
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Video game
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Werbewirkung
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Werbung
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augmented reality
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online purchase intention
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retail digital transformation
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technology-based retail services
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value-based adoption model
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Arya, Vikas
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Chidambaram, Vijayabanu
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Cho, Chang-Hoan
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Dwivedi, Yogesh Kumar
1
Lee, Heejun
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Parayitam, Satyanarayana
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Rana, Nripendra P.
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Sambyal, Rachita
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Sharma, Anshuman
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Journal of consumer behaviour
Journal of business research : JBR
18
International journal of networking and virtual organisations : IJNVO
11
Journal of retailing and consumer services
10
Psychology & marketing
10
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
9
Technological forecasting & social change : an international journal
9
Journal of marketing management : MM
8
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
7
Business horizons
6
Journal of management information systems : JMIS
6
Commercial transactions in the virtual world : issues and opportunities
5
Business & information systems engineering
4
Information systems research : ISR
4
International journal of consumer studies
4
International journal of product development : IJPD
4
Southern economic journal
4
Tourism management : research, policies, practice
4
Virtual worlds and e-commerce : technologies and applications for building customer relationships
4
Advances in educational technologies and instructional design (AETID) book series
3
Asia Pacific journal of marketing and logistics
3
Computational and mathematical organization theory
3
Electronic commerce research
3
Human resource management review
3
International journal of contemporary hospitality management
3
Journal of behavioral and experimental economics
3
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
3
Journal of electronic commerce research : JECR
3
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
3
Journal of internet commerce
3
Journal of media business studies
3
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
3
Management information systems : mis quarterly
3
Marketing intelligence & planning
3
Synthetic worlds : emerging technologies in education and economics
3
The journal of brand management : an international journal
3
Young consumers : insight and ideas for responsible marketers
3
Advances in developing human resources : ADHR
2
Arbeitspapier / HHL, Leipzig Graduate School of Management
2
Data documentation / DIW
2
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ECONIS (ZBW)
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1
Brands are calling your AVATAR in Metaverse : a study to explore XR-based gamification marketing activities & consumer-based brand equity in virtual world
Arya, Vikas
;
Sambyal, Rachita
;
Sharma, Anshuman
; …
- In:
Journal of consumer behaviour
23
(
2024
)
2
,
pp. 556-585
Persistent link: https://www.econbiz.de/10014507379
Saved in:
2
Antecedents of consumers' online apparel purchase intention through virtual try on technology : a moderated moderated-mediation model
Chidambaram, Vijayabanu
;
Rana, Nripendra P.
;
Parayitam, …
- In:
Journal of consumer behaviour
23
(
2024
)
1
,
pp. 107-125
Persistent link: https://www.econbiz.de/10014468177
Saved in:
3
Virtual brand experience in digital reality advertising : conceptualization and measurement
Lee, Heejun
;
Cho, Chang-Hoan
- In:
Journal of consumer behaviour
22
(
2023
)
2
,
pp. 300-313
Persistent link: https://www.econbiz.de/10014251284
Saved in:
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