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~isPartOf:"Journal of consumer behaviour : an international research review"
~isPartOf:"Journal of consumer research : JCR ; an interdisciplinary bimonthly"
~isPartOf:"Journal of global marketing"
~subject:"Brand loyalty"
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Journal of consumer behaviour : an international research review
Journal of consumer research : JCR ; an interdisciplinary bimonthly
Journal of global marketing
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
4
Exploring the rise of fandom in contemporary consumer culture
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Markenbrand : die Strategiequelle ; Zeitschrift für Markenstrategie
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Advances in marketing, customer relationship management, and e-eervices (AMCRMES) book series
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Investigating the impact of online brand communities on online customer engagement and brand loyalty
Gupta, Rajeev
;
Kumar, Vikas
;
Kaushik, Arun Kumar
; …
- In:
Journal of global marketing
36
(
2023
)
4
,
pp. 319-338
Persistent link: https://www.econbiz.de/10014390288
Saved in:
2
Disentangling the influence of attachment anxiety and attachment security in consumer formation of attachments to brands
Proksch, Michael
;
Orth, Ulrich R.
;
Bethge, Franziska
- In:
Journal of consumer behaviour : an international …
12
(
2013
)
4
,
pp. 318-326
Persistent link: https://www.econbiz.de/10009780515
Saved in:
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