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~isPartOf:"Journal of consumer behaviour : an international research review"
~isPartOf:"Journal of marketing communications"
~isPartOf:"Management science : journal of the Institute for Operations Research and the Management Sciences"
~isPartOf:"The international review of retail, distribution and consumer research"
~isPartOf:"The journal of brand management : an international journal"
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Consumer behaviour
1,524
Konsumentenverhalten
1,524
Brand management
375
Markenführung
375
Brand image
328
Markenimage
328
Brand
236
Markenartikel
234
Advertising effects
192
Werbewirkung
192
Beziehungsmarketing
179
Relationship marketing
179
Internet marketing
145
Online-Marketing
145
Einzelhandel
142
Retail trade
142
Advertising
126
Social Web
125
Social web
125
Werbung
124
Online retailing
113
Online-Handel
113
Emotion
92
Preismanagement
80
Pricing strategy
80
Viral marketing
76
Virales Marketing
76
Marketing management
74
Marketingmanagement
74
Theorie
73
Theory
73
USA
70
United States
70
Experiment
65
Luxury goods
61
Luxusgüter
61
Personality psychology
61
Persönlichkeitspsychologie
61
Customer satisfaction
60
Kundenzufriedenheit
60
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839
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36
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Article
1,507
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18
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1,525
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1,525
Collection of articles of several authors
18
Sammelwerk
18
Conference paper
16
Konferenzbeitrag
16
Case study
5
Fallstudie
5
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3
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2
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1,525
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Schramm-Klein, Hanna
7
Ghose, Anindya
6
Johnson, Lester W.
6
Muehling, Darrel D.
6
Pelsmacker, Patrick de
6
Phau, Ian
6
Sung, Yongjun
6
Wiedmann, Klaus-Peter
6
Gabrielli, Veronica
5
Gentry, James W.
5
Girotra, Karan
5
Hosanagar, Kartik
5
Netessine, Serguei
5
Pentina, Iryna
5
Schultz, Don E.
5
Spears, Nancy
5
Su, Xuanming
5
Um, Nam-Hyun
5
Vulcano, Gustavo
5
Amaldoss, Wilfred
4
Amos, Clinton
4
Bailey, Ainsworth Anthony
4
Baxter, Stacey M.
4
Dukes, Anthony
4
Grappi, Silvia
4
Guo, Liang
4
Guéguen, Nicolas
4
Hassan, Louise M.
4
Hernandez, Monica D.
4
Ilicic, Jasmina
4
Jacob, Céline
4
Kim, Dong Hoo
4
Kim, Soojung
4
Kulczynski, Alicia
4
Lee, Dokyun
4
Lee, Joonghwa
4
Marell, Agneta
4
Newing, Andy
4
Phua, Joe
4
Saarijärvi, Hannu
4
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Global Brand Conference <11., 2016, Bradford>
1
Published in...
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Journal of consumer behaviour : an international research review
Journal of marketing communications
Management science : journal of the Institute for Operations Research and the Management Sciences
The international review of retail, distribution and consumer research
The journal of brand management : an international journal
Journal of retailing and consumer services
1,931
Journal of business research : JBR
1,897
International journal of consumer studies
759
International journal of hospitality management
723
Psychology & marketing
652
Journal of consumer research : JCR ; an interdisciplinary bimonthly
581
NBER working paper series
500
Working paper / National Bureau of Economic Research, Inc.
432
The journal of product & brand management
393
Asia Pacific journal of marketing and logistics
391
NBER Working Paper
380
European journal of marketing : EJM
348
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
343
Journal of marketing research : JMR
343
SpringerLink / Bücher
343
Journal of international consumer marketing
313
Journal of travel and tourism marketing
312
Journal of marketing management : MM
307
Journal of retailing
303
International journal of retail & distribution management
292
Marketing letters : a journal of research in marketing
292
Tourism management : research, policies, practice
292
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
289
Cogent business & management
284
The journal of consumer marketing
284
Journal of fashion marketing and management
283
Journal of marketing
279
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
273
Journal of the Academy of Marketing Science
266
Technological forecasting & social change : an international journal
262
International journal of contemporary hospitality management
261
Journal of business ethics : JOBE
259
The journal of services marketing
259
Journal of economic psychology : research in economic psychology and behavioral economics
253
Journal of hospitality marketing & management
243
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ECONIS (ZBW)
1,525
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1
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1
Pandemic pains to Instagram gains! : COVID-19 perceptions effects on behaviours towards fashion brands on Instagram in Sub-Saharan Africa : tech-native vs non-native generations
Mahmoud, Ali B.
;
Ball, Joan P.
;
Rubin, Daniel
;
Fuxman, …
- In:
Journal of marketing communications
28
(
2022
)
8
,
pp. 864-888
Persistent link: https://www.econbiz.de/10013493048
Saved in:
2
Is brand activism an emotional affair? : the role of moral emotions in consumer responses to brand activism
Wannow, Stefanie
;
Haupt, Martin
;
Ohlwein, Martin
- In:
The journal of brand management : an international journal
31
(
2024
)
2
,
pp. 168-192
Persistent link: https://www.econbiz.de/10014511515
Saved in:
3
Bayesian contextual choices under imperfect perception of attributes
He, Junnan
- In:
Management science : journal of the Institute for …
70
(
2024
)
3
,
pp. 1465-1482
Persistent link: https://www.econbiz.de/10014515045
Saved in:
4
Revisiting experiential marketing : a Delphi study
Davey, Andrew
;
Sung, Billy
;
Butcher, Luke
- In:
The journal of brand management : an international journal
31
(
2024
)
1
,
pp. 16-37
Persistent link: https://www.econbiz.de/10014447413
Saved in:
5
The role of traditional retail markets in addressing urban food deserts
Newing, Andy
;
Clarke, Graham P.
;
Taylor, Myfanwy
; …
- In:
The international review of retail, distribution and …
33
(
2023
)
4
,
pp. 347-370
Persistent link: https://www.econbiz.de/10014333647
Saved in:
6
Engaging with intelligent voice assistants for wellbeing and brand attachment
Prentice, Catherine
;
Loureiro, Sandra Maria Correia
; …
- In:
The journal of brand management : an international journal
30
(
2023
)
5
,
pp. 449-460
Persistent link: https://www.econbiz.de/10014372615
Saved in:
7
Attention constraints and learning in categories
Bhui, Rahul
;
Jiao, Peiran
- In:
Management science : journal of the Institute for …
69
(
2023
)
9
,
pp. 5394-5404
Persistent link: https://www.econbiz.de/10014392926
Saved in:
8
The impact of socioeconomic and cultural differences on online trade
Elfenbein, Daniel W.
;
Fisman, Raymond
;
McManus, Brian
- In:
Management science : journal of the Institute for …
69
(
2023
)
10
,
pp. 6181-6201
Persistent link: https://www.econbiz.de/10014393052
Saved in:
9
How product information and source credibility affect consumer attitudes and intentions towards innovative food products
Walten, Levke
;
Wiedmann, Klaus-Peter
- In:
Journal of marketing communications
29
(
2023
)
7
,
pp. 637-653
Persistent link: https://www.econbiz.de/10014414319
Saved in:
10
An influencer like me : Examining the impact of the social status of Influencers
Kim, Do Yuon
;
Park, Minjung
;
Kim, Hye-Young
- In:
Journal of marketing communications
29
(
2023
)
7
,
pp. 654-675
Persistent link: https://www.econbiz.de/10014414321
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