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~isPartOf:"Journal of consumer behaviour : an international research review"
~isPartOf:"Journal of marketing communications"
~isPartOf:"The international review of retail, distribution and consumer research"
~isPartOf:"The journal of brand management : an international journal"
~subject:"Social Web"
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Search: subject:"Consumer behaviour"
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Social Web
Consumer behaviour
1,198
Konsumentenverhalten
1,198
Brand management
371
Markenführung
371
Brand image
323
Markenimage
323
Brand
232
Markenartikel
230
Advertising effects
180
Werbewirkung
180
Beziehungsmarketing
154
Relationship marketing
154
Einzelhandel
113
Internet marketing
113
Online-Marketing
113
Retail trade
113
Advertising
110
Werbung
108
Social web
102
Emotion
89
Online retailing
70
Online-Handel
70
Marketing management
65
Marketingmanagement
65
Viral marketing
62
Virales Marketing
62
Luxury goods
59
Luxusgüter
59
USA
58
United States
58
Customer satisfaction
56
Kundenzufriedenheit
56
Personality psychology
55
Persönlichkeitspsychologie
55
Corporate Social Responsibility
49
Corporate social responsibility
49
China
40
Perception
40
Wahrnehmung
40
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English
102
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Phua, Joe
3
Antheunis, Marjolijn L.
2
Flavián Blanco, Carlos
2
Fuxman, Leonora
2
Grigoriou, Nicholas
2
Hack-Polay, Dieu
2
Kim, Soojung
2
Langaro, Daniela
2
Lee, Joonghwa
2
Mahmoud, Ali B.
2
Mainardes, Emerson Wagner
2
Mohr, Iris
2
Rita, Paulo
2
Schivinski, Bruno
2
Wang, Ye
2
Abendroth, Lisa J.
1
Adjei, Mavis T.
1
Agopian, G.
1
Ahmad, Alaeddin Mohammad Khalaf
1
Ahn, Sun Joo
1
Al Dweeri, Rami
1
Al Shurideh, Muhammad
1
Almazyad, Fadi
1
Anagrostopoulos, Christos
1
Anselmsson, Johan
1
Arcand, Manon
1
Azar, Salim L.
1
Bagaas, Ingrid K.
1
Baghi, Ilaria
1
Balamoorthy S
1
Balboni, Bernardo
1
Ball, Joan P.
1
Banerjee, Snehasish
1
Basmanova, Oksana
1
Baxter, Stacey
1
Belanche, Daniel
1
Ben Mrad, Selima
1
Bergiel, Blaise
1
Bickart, Barbara
1
Bleize, Daniëlle N. M.
1
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Journal of consumer behaviour : an international research review
Journal of marketing communications
The international review of retail, distribution and consumer research
The journal of brand management : an international journal
Journal of business research : JBR
200
Journal of retailing and consumer services
170
International journal of internet marketing and advertising : IJIMA
93
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
76
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
63
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
61
Technological forecasting & social change : an international journal
61
The journal of product & brand management
56
Journal of promotion management : innovations in planning and applied research
47
Journal of internet commerce
44
International journal of advertising : the review of marketing communications
43
International journal of consumer studies
39
International journal of electronic marketing and retailing : IJEMR
39
Psychology & marketing
38
Journal of electronic commerce research : JECR
37
Cogent business & management
33
Journal of management information systems : JMIS
32
Journal of marketing management : JMM ; journal of the Academy of Marketing
32
Journal of marketing management : MM
31
Electronic commerce research
30
Information systems research : ISR
30
International journal of hospitality management
29
International journal of technology marketing : IJTMkt
29
Tourism management : research, policies, practice
29
International journal of electronic commerce : IJEC
28
Journal of marketing
27
Journal of travel and tourism marketing
27
Asia Pacific journal of marketing and logistics
26
International journal of business information systems : IJBIS
26
Journal of fashion marketing and management
26
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
25
Journal of the Academy of Marketing Science
25
Marketing intelligence & planning
25
Young consumers : insight and ideas for responsible marketers
25
Management science : journal of the Institute for Operations Research and the Management Sciences
23
Journal of hospitality marketing & management
22
International journal of contemporary hospitality management
21
International journal of e-business research : an official publication of the Information Resources Management Association
21
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ECONIS (ZBW)
102
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1
Pandemic pains to Instagram gains! : COVID-19 perceptions effects on behaviours towards fashion brands on Instagram in Sub-Saharan Africa : tech-native vs non-native generations
Mahmoud, Ali B.
;
Ball, Joan P.
;
Rubin, Daniel
;
Fuxman, …
- In:
Journal of marketing communications
28
(
2022
)
8
,
pp. 864-888
Persistent link: https://www.econbiz.de/10013493048
Saved in:
2
An influencer like me : Examining the impact of the social status of Influencers
Kim, Do Yuon
;
Park, Minjung
;
Kim, Hye-Young
- In:
Journal of marketing communications
29
(
2023
)
7
,
pp. 654-675
Persistent link: https://www.econbiz.de/10014414321
Saved in:
3
Does sex sell? : Examining the effect of sex appeals in social media ads on engagement with the ad and actual purchase
Stewart, Kristin
;
Dalakas, Vassilis
;
Eells, Danielle
- In:
Journal of marketing communications
29
(
2023
)
7
,
pp. 701-714
Persistent link: https://www.econbiz.de/10014414324
Saved in:
4
Social anxiety and the consumer : examining the relationship between social media users' level of social anxiety and attitudes toward customer service channels
Zalinska, Aneta
;
Agopian, G.
- In:
Journal of marketing communications
29
(
2023
)
7
,
pp. 715-746
Persistent link: https://www.econbiz.de/10014414326
Saved in:
5
Peer effects on brand activism : evidence from brand and user chatter on Twitter
Guha, Mithila
;
Korschun, Daniel
- In:
The journal of brand management : an international journal
31
(
2024
)
2
,
pp. 153-167
Persistent link: https://www.econbiz.de/10014511514
Saved in:
6
A review of studies on virtual layout and atmospherics : potential applications to the fashion industry
Roberts, Jenniefer
;
Grassi, Alessia
- In:
The international review of retail, distribution and …
31
(
2021
)
4
,
pp. 432-456
Persistent link: https://www.econbiz.de/10012609704
Saved in:
7
Intensity of collective consumption practices in brand communities : the case of crossfit
Dessart, Laurence
;
Bressolles, Grégory
- In:
The journal of brand management : an international journal
30
(
2023
)
3
,
pp. 227-244
Persistent link: https://www.econbiz.de/10014326916
Saved in:
8
Effects of brand community social responsibility : roles of collective self-esteem and altruism
Zhou, Zhimin
;
Wang, Yucheng
;
Zheng, Yaqin
;
Liu, ShiXiong
- In:
The journal of brand management : an international journal
30
(
2023
)
4
,
pp. 347-366
Persistent link: https://www.econbiz.de/10014326928
Saved in:
9
Social media activism for resurrecting deleted brands : the role of consumers' psychological reactance
Almazyad, Fadi
;
Shah, Purvi
;
Loiacono, Eleanor T.
- In:
The journal of brand management : an international journal
30
(
2023
)
4
,
pp. 367-380
Persistent link: https://www.econbiz.de/10014326930
Saved in:
10
Can warning labels mitigate effects of advertising message claims in celebrity-endorsed Instagram-based electronic cigarette advertisements? : influence on social media users' e-ci...
Phua, Joe
;
Lim, Dong Jae
- In:
Journal of marketing communications
29
(
2023
)
5
,
pp. 455-475
Persistent link: https://www.econbiz.de/10014321980
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