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~isPartOf:"Journal of consumer behaviour : an international research review"
~isPartOf:"Journal of marketing communications"
~isPartOf:"The international review of retail, distribution and consumer research"
~isPartOf:"The journal of brand management : an international journal"
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Consumer behaviour
1,198
Konsumentenverhalten
1,198
Brand management
371
Markenführung
371
Brand image
323
Markenimage
323
Brand
232
Markenartikel
230
Advertising effects
180
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180
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154
Relationship marketing
154
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113
Internet marketing
113
Online-Marketing
113
Retail trade
113
Advertising
110
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108
Social Web
102
Social web
102
Emotion
89
Online retailing
70
Online-Handel
70
Marketing management
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Marketingmanagement
65
Viral marketing
62
Virales Marketing
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58
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58
Customer satisfaction
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Kundenzufriedenheit
56
Personality psychology
55
Persönlichkeitspsychologie
55
Corporate Social Responsibility
49
Corporate social responsibility
49
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40
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Schramm-Klein, Hanna
7
Johnson, Lester W.
6
Muehling, Darrel D.
6
Pelsmacker, Patrick de
6
Phau, Ian
6
Sung, Yongjun
6
Wiedmann, Klaus-Peter
6
Gabrielli, Veronica
5
Gentry, James W.
5
Pentina, Iryna
5
Schultz, Don E.
5
Spears, Nancy
5
Um, Nam-Hyun
5
Amos, Clinton
4
Bailey, Ainsworth Anthony
4
Baxter, Stacey M.
4
Grappi, Silvia
4
Guéguen, Nicolas
4
Hassan, Louise M.
4
Hernandez, Monica D.
4
Ilicic, Jasmina
4
Jacob, Céline
4
Kim, Dong Hoo
4
Kim, Soojung
4
Kulczynski, Alicia
4
Lee, Joonghwa
4
Marell, Agneta
4
Newing, Andy
4
Phua, Joe
4
Saarijärvi, Hannu
4
Song, Doori
4
Steinmann, Sascha
4
Teller, Christoph
4
Vilnai-Yavetz, Iris
4
Zielke, Stephan
4
Abratt, Russell
3
Baghi, Ilaria
3
Bajde, Domen
3
Ballantine, Paul W.
3
Bartels, Jos
3
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Global Brand Conference <11., 2016, Bradford>
1
Published in...
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Journal of consumer behaviour : an international research review
Journal of marketing communications
The international review of retail, distribution and consumer research
The journal of brand management : an international journal
Journal of retailing and consumer services
1,931
Journal of business research : JBR
1,897
International journal of consumer studies
759
International journal of hospitality management
723
Psychology & marketing
652
Journal of consumer research : JCR ; an interdisciplinary bimonthly
581
NBER working paper series
499
Working paper / National Bureau of Economic Research, Inc.
432
The journal of product & brand management
393
Asia Pacific journal of marketing and logistics
391
NBER Working Paper
380
European journal of marketing : EJM
348
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
343
Journal of marketing research : JMR
343
SpringerLink / Bücher
343
Management science : journal of the Institute for Operations Research and the Management Sciences
326
Journal of international consumer marketing
313
Journal of travel and tourism marketing
312
Journal of marketing management : MM
307
Journal of retailing
303
International journal of retail & distribution management
292
Marketing letters : a journal of research in marketing
292
Tourism management : research, policies, practice
292
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
289
Cogent business & management
285
The journal of consumer marketing
284
Journal of fashion marketing and management
283
Journal of marketing
279
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
273
Journal of the Academy of Marketing Science
266
Technological forecasting & social change : an international journal
262
International journal of contemporary hospitality management
261
Journal of business ethics : JOBE
259
The journal of services marketing
259
Journal of economic psychology : research in economic psychology and behavioral economics
253
Journal of hospitality marketing & management
243
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ECONIS (ZBW)
1,199
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1
Pandemic pains to Instagram gains! : COVID-19 perceptions effects on behaviours towards fashion brands on Instagram in Sub-Saharan Africa : tech-native vs non-native generations
Mahmoud, Ali B.
;
Ball, Joan P.
;
Rubin, Daniel
;
Fuxman, …
- In:
Journal of marketing communications
28
(
2022
)
8
,
pp. 864-888
Persistent link: https://www.econbiz.de/10013493048
Saved in:
2
Is brand activism an emotional affair? : the role of moral emotions in consumer responses to brand activism
Wannow, Stefanie
;
Haupt, Martin
;
Ohlwein, Martin
- In:
The journal of brand management : an international journal
31
(
2024
)
2
,
pp. 168-192
Persistent link: https://www.econbiz.de/10014511515
Saved in:
3
Revisiting experiential marketing : a Delphi study
Davey, Andrew
;
Sung, Billy
;
Butcher, Luke
- In:
The journal of brand management : an international journal
31
(
2024
)
1
,
pp. 16-37
Persistent link: https://www.econbiz.de/10014447413
Saved in:
4
The role of traditional retail markets in addressing urban food deserts
Newing, Andy
;
Clarke, Graham P.
;
Taylor, Myfanwy
; …
- In:
The international review of retail, distribution and …
33
(
2023
)
4
,
pp. 347-370
Persistent link: https://www.econbiz.de/10014333647
Saved in:
5
Engaging with intelligent voice assistants for wellbeing and brand attachment
Prentice, Catherine
;
Loureiro, Sandra Maria Correia
; …
- In:
The journal of brand management : an international journal
30
(
2023
)
5
,
pp. 449-460
Persistent link: https://www.econbiz.de/10014372615
Saved in:
6
How product information and source credibility affect consumer attitudes and intentions towards innovative food products
Walten, Levke
;
Wiedmann, Klaus-Peter
- In:
Journal of marketing communications
29
(
2023
)
7
,
pp. 637-653
Persistent link: https://www.econbiz.de/10014414319
Saved in:
7
An influencer like me : Examining the impact of the social status of Influencers
Kim, Do Yuon
;
Park, Minjung
;
Kim, Hye-Young
- In:
Journal of marketing communications
29
(
2023
)
7
,
pp. 654-675
Persistent link: https://www.econbiz.de/10014414321
Saved in:
8
Does sex sell? : Examining the effect of sex appeals in social media ads on engagement with the ad and actual purchase
Stewart, Kristin
;
Dalakas, Vassilis
;
Eells, Danielle
- In:
Journal of marketing communications
29
(
2023
)
7
,
pp. 701-714
Persistent link: https://www.econbiz.de/10014414324
Saved in:
9
Factors affecting consumer attitudes towards SMS advertising in the Palestinian banking sector. The moderating role of national culture
Salem, Mohammed
;
Baidoun, Samir
;
Wady, Rushdy
; …
- In:
Journal of marketing communications
29
(
2023
)
7
,
pp. 747-768
Persistent link: https://www.econbiz.de/10014414330
Saved in:
10
Dual routes or a one-way to persuasion? : the elaboration likelihood model versus the unimodel
El Hedhli, Kamel
;
Zourrig, Haithem
- In:
Journal of marketing communications
29
(
2023
)
5
,
pp. 433-454
Persistent link: https://www.econbiz.de/10014321979
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