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~isPartOf:"Journal of consumer behaviour : an international research review"
~isPartOf:"Journal of marketing communications"
~isPartOf:"The journal of brand management : an international journal"
~person:"Grappi, Silvia"
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Consumer behaviour
4
Konsumentenverhalten
4
Brand
2
Brand image
2
Brand management
2
Emotion
2
Luxury goods
2
Luxusgüter
2
Markenartikel
2
Markenführung
2
Markenimage
2
Product counterfeiting
2
Produktpiraterie
2
Beziehungsmarketing
1
Brand hate
1
Consumer emotions
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Consumer-brand relationship
1
Ethics
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Ethik
1
Kaufentscheidung
1
Market research
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Marktforschung
1
Offenbarte Präferenzen
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Purchase decision
1
Qualitative analysis
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Relationship marketing
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Revealed preferences
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anti-brand
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empathy
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feelings of hate
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moral violations
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Grappi, Silvia
Johnson, Lester W.
6
Muehling, Darrel D.
6
Pelsmacker, Patrick de
6
Sung, Yongjun
6
Wiedmann, Klaus-Peter
6
Schultz, Don E.
5
Spears, Nancy
5
Um, Nam-Hyun
5
Amos, Clinton
4
Baxter, Stacey M.
4
Gabrielli, Veronica
4
Hassan, Louise M.
4
Ilicic, Jasmina
4
Kim, Dong Hoo
4
Kim, Soojung
4
Kulczynski, Alicia
4
Lee, Joonghwa
4
Pentina, Iryna
4
Phau, Ian
4
Phua, Joe
4
Song, Doori
4
Abratt, Russell
3
Baghi, Ilaria
3
Bailey, Ainsworth Anthony
3
Bajde, Domen
3
Bartels, Jos
3
Bei, Lien-ti
3
Belk, Russell W.
3
Bellman, Steven
3
Block, Martin P.
3
Buchanan-Oliver, Margo
3
Caruana, Albert
3
Dens, Nathalie
3
Dodoo, Naa Amponsah
3
Dwivedi, Abhishek
3
Fetscherin, Marc
3
Fitchett, James
3
Flavián Blanco, Carlos
3
Gentina, Elodie
3
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Journal of consumer behaviour : an international research review
Journal of marketing communications
The journal of brand management : an international journal
European journal of marketing : EJM
2
Journal of the Academy of Marketing Science
2
The journal of product & brand management
2
International journal of arts management
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
International marketing and the country of origin effect : the global impact of 'Made in Italy'
1
Journal of business ethics : JOBE
1
Journal of world business : JWB
1
Luxury marketing : a challenge for theory and practice
1
Management decision : MD
1
Management international review : MIR ; journal of international business
1
Percorsi
1
Psychology & marketing
1
Tourism management : research, policies, practice
1
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ECONIS (ZBW)
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Trajectories of brand hate
Zarantonello, Lia
;
Romani, Simona
;
Grappi, Silvia
; …
- In:
The journal of brand management : an international journal
25
(
2018
)
6
,
pp. 549-560
Persistent link: https://www.econbiz.de/10011962810
Saved in:
2
The revenge of the consumer! : how brand moral violations lead to consumer anti-brand activism
Romani, Simona
;
Grappi, Silvia
;
Zarantonello, Lia
; …
- In:
The journal of brand management : an international journal
22
(
2015
)
8
,
pp. 658-672
Persistent link: https://www.econbiz.de/10011399855
Saved in:
3
Does counterfeiting affect luxury customer-based brand equity?
Gabrielli, Veronica
;
Grappi, Silvia
;
Baghi, Ilaria
- In:
The journal of brand management : an international journal
19
(
2011/12
)
7
,
pp. 567-580
Persistent link: https://www.econbiz.de/10009568319
Saved in:
4
Consumption practices of counterfeit luxury goods in the Italian context
Gistri, Giacomo
;
Romani, Simona
;
Pace, Stefano
; …
- In:
The journal of brand management : an international journal
16
(
2008/09
)
5/6
,
pp. 364-374
Persistent link: https://www.econbiz.de/10003847281
Saved in:
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