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~isPartOf:"Journal of consumer behaviour : an international research review"
~isPartOf:"Journal of retailing"
~isPartOf:"Journal of strategic marketing"
~subject:"Brand"
~subject:"Marketingmanagement"
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Brand
Marketingmanagement
Consumer behaviour
757
Konsumentenverhalten
757
Einzelhandel
142
Retail trade
142
Beziehungsmarketing
133
Relationship marketing
133
Brand management
85
Markenführung
85
Brand image
79
Markenimage
79
Online retailing
70
Online-Handel
70
Customer satisfaction
62
Kundenzufriedenheit
62
Dienstleistungsqualität
48
Service quality
48
Markenartikel
43
Emotion
39
Personality psychology
39
Persönlichkeitspsychologie
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Preismanagement
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Pricing strategy
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Marketing management
38
Internet marketing
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Online-Marketing
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Electronic Commerce
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Viral marketing
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Virales Marketing
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Social web
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Verkaufsförderung
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Japutra, Arnold
3
Bowden, Jana
2
Ma, Yu
2
Sethuraman, Raj
2
Simkin, Lyndon
2
Abratt, Russell
1
Afshardoost, Mona
1
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1
Ailawadi, Kusum L.
1
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1
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1
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1
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1
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1
Bang, Vasant V.
1
Barone, Michael J.
1
Baxendale, Shane
1
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1
Beauchamp, J. P.
1
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1
Binder, Christian
1
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1
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1
Bodapati, Anand V.
1
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1
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1
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1
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1
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1
Chao, Chih-Wei
1
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1
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Journal of consumer behaviour : an international research review
Journal of retailing
Journal of strategic marketing
Journal of business research : JBR
278
The journal of brand management : an international journal
196
Journal of retailing and consumer services
187
The journal of product & brand management
183
Psychology & marketing
79
Asia Pacific journal of marketing and logistics
63
European journal of marketing : EJM
62
Journal of marketing communications
60
The journal of consumer marketing
51
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
49
Journal of marketing
44
Journal of the Academy of Marketing Science
43
Marketing letters : a journal of research in marketing
43
SpringerLink / Bücher
41
Journal of marketing management : MM
40
Marketing intelligence & planning
40
Journal of fashion marketing and management
34
Journal of promotion management : innovations in planning and applied research
34
International journal of advertising : the review of marketing communications
33
Journal of consumer research : JCR ; an interdisciplinary bimonthly
33
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
32
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
32
Journal of international consumer marketing
32
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
32
Cogent business & management
31
International journal of hospitality management
31
International journal of consumer studies
30
Journal of marketing management : JMM ; journal of the Academy of Marketing
30
International marketing review
29
Journal of global marketing
29
International journal of retail & distribution management
28
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
28
International journal of internet marketing and advertising : IJIMA
27
Journal of promotion management : JPM
27
European journal of marketing
26
Industrial marketing management : the international journal for industrial and high-tech firms
26
Marketing : ZFP ; journal of research and management
25
Business horizons
24
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ECONIS (ZBW)
77
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1
When media matters : the role of media richness and naturalness on purchase intentions within influencer marketing
Chidiac, David
;
Bowden, Jana
- In:
Journal of strategic marketing
31
(
2023
)
6
,
pp. 1178-1198
Persistent link: https://www.econbiz.de/10014321944
Saved in:
2
Revisiting brand origin : expanding the strategic portfolio of brand-level attributes
Mills, Adam J.
;
John, Joby
- In:
Journal of strategic marketing
31
(
2023
)
6
,
pp. 1220-1237
Persistent link: https://www.econbiz.de/10014321947
Saved in:
3
Sustaining shopping momentum in retail malls using real-time messaging
Vakeel, Khadija Ali
;
Fudurić, Morana
;
Viswanathan, Vijay
; …
- In:
Journal of retailing
99
(
2023
)
1
,
pp. 102-114
Persistent link: https://www.econbiz.de/10014283364
Saved in:
4
Brand stories in marketing : a bibliographic perspective
Park, Andrew
;
Treen, Emily
;
Pitt, Leyland F.
;
Chan, Anthony
- In:
Journal of strategic marketing
31
(
2023
)
3
,
pp. 635-654
Persistent link: https://www.econbiz.de/10014304935
Saved in:
5
Validating a multidimensional perspective of relationship marketing on brand attachment, customer loyalty and purchase intentions : a serial mediation model
Ahmad, Bilal
;
Akbar, Muhammad Imad Ud Din
- In:
Journal of strategic marketing
31
(
2023
)
3
,
pp. 669-692
Persistent link: https://www.econbiz.de/10014304946
Saved in:
6
Customers' relationship maintenance and loyalty intentions after a brand transgression : a moderated mediation approach
Banerjee, Shubhomoy
;
Ratnakaram, Sunitha
;
Lohan, Amanish
- In:
Journal of strategic marketing
31
(
2023
)
3
,
pp. 693-717
Persistent link: https://www.econbiz.de/10014304951
Saved in:
7
Circle the wagons : measuring the strength of consumers' brand defense
Roy, Sanjit
;
Gaganpreet Singh
;
Japutra, Arnold
;
Javed, …
- In:
Journal of strategic marketing
31
(
2023
)
4
,
pp. 817-837
Persistent link: https://www.econbiz.de/10014304973
Saved in:
8
Internal brand management, brand understanding, employee brand commitment, and brand citizenship behavior : a meta-analysis
Afshardoost, Mona
;
Eshaghi, Mohammad Sadegh
;
Bowden, Jana
- In:
Journal of strategic marketing
31
(
2023
)
5
,
pp. 983-1011
Persistent link: https://www.econbiz.de/10014305061
Saved in:
9
Adding budget and premium private labels to standard private labels : established empirical generalizations, emerging empirical insights, and future research
Keller, Kristopher Oliver
;
Dekimpe, Marnik G.
; …
- In:
Journal of retailing
98
(
2022
)
1
,
pp. 5-23
Persistent link: https://www.econbiz.de/10013207539
Saved in:
10
Do shoppers choose the same brand on the next trip when facing the same context? : an empirical investigation in FMCG retailing
Koll, Oliver
;
Plank, Andreas
- In:
Journal of retailing
98
(
2022
)
4
,
pp. 576-592
Persistent link: https://www.econbiz.de/10013535711
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