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~isPartOf:"Journal of consumer behaviour : an international research review"
~isPartOf:"Journal of retailing"
~isPartOf:"Journal of strategic marketing"
~subject:"Brand management"
~subject:"Marketingmanagement"
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Brand management
Marketingmanagement
Consumer behaviour
757
Konsumentenverhalten
757
Einzelhandel
142
Retail trade
142
Beziehungsmarketing
133
Relationship marketing
133
Markenführung
85
Brand image
79
Markenimage
79
Online retailing
70
Online-Handel
70
Customer satisfaction
62
Kundenzufriedenheit
62
Dienstleistungsqualität
48
Service quality
48
Brand
45
Markenartikel
43
Emotion
39
Personality psychology
39
Persönlichkeitspsychologie
39
Preismanagement
39
Pricing strategy
39
Marketing management
38
Internet marketing
37
Online-Marketing
37
USA
37
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37
Advertising effects
36
Werbewirkung
36
E-commerce
34
Electronic Commerce
34
Viral marketing
34
Virales Marketing
34
Social Web
33
Social web
33
Sales promotion
30
Verkaufsförderung
30
Perception
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Japutra, Arnold
3
Laforet, Sylvie
3
Ma, Yu
3
Martin, Brett
3
Bowden, Jana
2
Casidy, Riza
2
Manoli, Argyro Elisavet
2
Pérez, Andrea
2
Sethuraman, Raj
2
Simkin, Lyndon
2
Tsiros, Michael
2
Verhoef, Peter C.
2
Abratt, Russell
1
Adidam, Phani Tej
1
Afshardoost, Mona
1
Ahmad, Bilal
1
Ahmed, Pervaiz K.
1
Ailawadi, Kusum L.
1
Akbar, Muhammad Imad Ud Din
1
Almubarak, Alanoud F.
1
Anderl, Eva
1
Aydınoğlu, Nilüfer Z.
1
Bachtel, Robert C.
1
Baldus, Brian
1
Banerjee, Madhumita
1
Banerjee, Shubhomoy
1
Bang, Nguyen
1
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1
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1
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1
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1
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1
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1
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1
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1
Binder, Christian
1
Biraghi, Silvia
1
Blair, Edward A.
1
Bodapati, Anand V.
1
Bodet, Guillaume
1
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Published in...
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Journal of consumer behaviour : an international research review
Journal of retailing
Journal of strategic marketing
Journal of business research : JBR
433
The journal of product & brand management
289
Journal of retailing and consumer services
282
The journal of brand management : an international journal
271
Psychology & marketing
105
Asia Pacific journal of marketing and logistics
101
Journal of marketing communications
99
European journal of marketing : EJM
90
International journal of hospitality management
77
Marketing intelligence & planning
71
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
68
Journal of marketing management : MM
67
SpringerLink / Bücher
66
Journal of marketing
63
Journal of promotion management : innovations in planning and applied research
61
Journal of the Academy of Marketing Science
61
International journal of internet marketing and advertising : IJIMA
60
The journal of consumer marketing
60
International journal of advertising : the review of marketing communications
59
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
58
Journal of international consumer marketing
58
Marketing letters : a journal of research in marketing
58
Journal of promotion management : JPM
51
International marketing review
50
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
49
International journal of consumer studies
48
Journal of global marketing
48
Cogent business & management
47
Journal of fashion marketing and management
47
International journal of retail & distribution management
41
Journal of Islamic marketing
41
Journal of marketing management : JMM ; journal of the Academy of Marketing
40
The IUP journal of brand management : IJBRM
40
Industrial marketing management : the international journal for industrial and high-tech firms
39
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
38
Journal of international marketing
38
Journal of marketing research : JMR
38
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
38
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ECONIS (ZBW)
110
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110
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1
What is holding private label back in the United States and in emerging markets?
Steenkamp, Jan-Benedict E. M.
- In:
Journal of retailing
100
(
2024
)
1
,
pp. 56-69
Persistent link: https://www.econbiz.de/10014527075
Saved in:
2
Measuring ambush-marketing and sponsorship effects : a football consumer response approach
Chanavat, Nicolas
;
Martinent, Guillaume
- In:
Journal of strategic marketing
29
(
2021
)
2
,
pp. 158-180
Persistent link: https://www.econbiz.de/10012484045
Saved in:
3
What influences people to click "Like" on posts of branded content?
Cheung, Fung Yi Millissa
;
To, Wai Ming
- In:
Journal of strategic marketing
31
(
2023
)
6
,
pp. 1155-1177
Persistent link: https://www.econbiz.de/10014321942
Saved in:
4
When media matters : the role of media richness and naturalness on purchase intentions within influencer marketing
Chidiac, David
;
Bowden, Jana
- In:
Journal of strategic marketing
31
(
2023
)
6
,
pp. 1178-1198
Persistent link: https://www.econbiz.de/10014321944
Saved in:
5
Revisiting brand origin : expanding the strategic portfolio of brand-level attributes
Mills, Adam J.
;
John, Joby
- In:
Journal of strategic marketing
31
(
2023
)
6
,
pp. 1220-1237
Persistent link: https://www.econbiz.de/10014321947
Saved in:
6
Sustaining shopping momentum in retail malls using real-time messaging
Vakeel, Khadija Ali
;
Fudurić, Morana
;
Viswanathan, Vijay
; …
- In:
Journal of retailing
99
(
2023
)
1
,
pp. 102-114
Persistent link: https://www.econbiz.de/10014283364
Saved in:
7
The role of plot in brand story construction : a neurophysiological perspective
Kühn, Stefanie
;
Boshoff, Christo
- In:
Journal of strategic marketing
31
(
2023
)
2
,
pp. 471-497
Persistent link: https://www.econbiz.de/10014304464
Saved in:
8
Brand stories in marketing : a bibliographic perspective
Park, Andrew
;
Treen, Emily
;
Pitt, Leyland F.
;
Chan, Anthony
- In:
Journal of strategic marketing
31
(
2023
)
3
,
pp. 635-654
Persistent link: https://www.econbiz.de/10014304935
Saved in:
9
Validating a multidimensional perspective of relationship marketing on brand attachment, customer loyalty and purchase intentions : a serial mediation model
Ahmad, Bilal
;
Akbar, Muhammad Imad Ud Din
- In:
Journal of strategic marketing
31
(
2023
)
3
,
pp. 669-692
Persistent link: https://www.econbiz.de/10014304946
Saved in:
10
Customers' relationship maintenance and loyalty intentions after a brand transgression : a moderated mediation approach
Banerjee, Shubhomoy
;
Ratnakaram, Sunitha
;
Lohan, Amanish
- In:
Journal of strategic marketing
31
(
2023
)
3
,
pp. 693-717
Persistent link: https://www.econbiz.de/10014304951
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