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~isPartOf:"Journal of consumer behaviour : an international research review"
~isPartOf:"Social marketing for public health : global trends and success stories"
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Social Marketing
21
Social marketing
21
Gesundheitsvorsorge
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Preventive care
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Consumer behaviour
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Journal of consumer behaviour : an international research review
Social marketing for public health : global trends and success stories
Apas Papers
42
International review on public and non-profit marketing
39
Journal of social marketing : JSOCM
38
Journal of business research : JBR
37
Journal of nonprofit & public sector marketing
33
Journal of marketing management : MM
32
Health marketing quarterly
31
The SAGE handbook of social marketing
25
International journal of nonprofit and voluntary sector marketing
21
Journal of macromarketing : examining the interactions among markets, marketing, and society
16
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
15
Social marketing and behaviour change : models, theory and applications
15
Australasian marketing journal
14
European journal of marketing : EJM
14
Journal of advertising : official publication of the American Academy of Advertising
14
Journal of marketing management : JMM ; journal of the Academy of Marketing
13
Macro-social marketing insights : systems thinking for wicked problems
13
Working paper / National Bureau of Economic Research, Inc.
12
Contemporary issues in social marketing
11
Psychology & marketing
11
Segmentation in social marketing : process, methods and application
11
International Review on Public and Nonprofit Marketing
10
SpringerLink / Bücher
10
International journal of nonprofit & voluntary sector marketing
9
Stakeholder involvement in social marketing : challenges and approaches to engagement
9
Broadening cultural horizons in social marketing : comparing case studies from Asia-Pacific
8
Europäische Hochschulschriften / 5
7
Journal of business ethics : JOBE
7
Journal of macromarketing
7
Journal of marketing communications
7
NBER Working Paper
7
NBER working paper series
7
The Sage library in marketing
7
The journal of services marketing
7
Working papers in economics
7
Young consumers : insight and ideas for responsible marketers
7
International journal of advertising : the quarterly review of marketing communications
6
International review on public and nonprofit marketing : official publication of the International Association on Public and Nonprofit Marketing
6
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21
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1
Social normalisation : using marketing to make green normal
Rettie, Ruth
;
Burchell, Kevin
;
Barnham, Chris
- In:
Journal of consumer behaviour : an international …
13
(
2014
)
1
,
pp. 9-17
Persistent link: https://www.econbiz.de/10010255554
Saved in:
2
Social marketing, parental purchasing decisions, and unhealthy food in developing countries : a Nigerian typology
McLeay, Fraser
;
Oglethorpe, David
- In:
Journal of consumer behaviour : an international …
12
(
2013
)
3
,
pp. 232-242
Persistent link: https://www.econbiz.de/10009766216
Saved in:
3
How to stop binge drinking and speeding motorists : effects of relational-interdependent self-construal and self-referencing on attitudes toward social marketing
Martin, Brett A. S.
;
Lee, Christina Kwai Choi
;
Weeks, …
- In:
Journal of consumer behaviour : an international …
12
(
2013
)
1
,
pp. 81-90
Persistent link: https://www.econbiz.de/10009720146
Saved in:
4
Marketing social norms : social marketing and the social norm approach
Burchell, Kevin
;
Rettie, Ruth
;
Patel, Kavita
- In:
Journal of consumer behaviour : an international …
12
(
2013
)
1
,
pp. 1-9
Persistent link: https://www.econbiz.de/10009720173
Saved in:
5
The transformative potential of marketing from the consumers' point of view
Pereura Heath, Teresa
;
Chatzidakis, Andreas
- In:
Journal of consumer behaviour : an international …
11
(
2012
)
4
,
pp. 283-291
Persistent link: https://www.econbiz.de/10009624547
Saved in:
6
Emerging issues in transformative consumer researcha and social marketing : an introduction to the special issue
Piacentini, Maria
;
Banister, Emma
;
Salciuviene, Laura
; …
- In:
Journal of consumer behaviour : an international …
11
(
2012
)
4
,
pp. 273-274
Persistent link: https://www.econbiz.de/10009624567
Saved in:
7
Special issue : Transformative consumer research and social marketing
Piacentini, Maria
(
contributor
)
-
2012
Persistent link: https://www.econbiz.de/10009624590
Saved in:
8
Reducing tobacco use in the United States : a public health success story ... so far
Lee, Nancy R.
- In:
Social marketing for public health : global trends and …
,
(pp. 31-55)
.
2011
Persistent link: https://www.econbiz.de/10003941589
Saved in:
9
Saskatchewan in motion : a community-based, provincewide social marketing initiative in Canada to promote physical activity
Lagarde, François
;
Kryzanowski, Cathie
;
Mintz, James H.
- In:
Social marketing for public health : global trends and …
,
(pp. 57-81)
.
2011
Persistent link: https://www.econbiz.de/10003941595
Saved in:
10
Love, sex, and HIV/AIDS : using social marketing to redefine gender norms among Mexican youth
Massingill, Ruth
- In:
Social marketing for public health : global trends and …
,
(pp. 83-106)
.
2011
Persistent link: https://www.econbiz.de/10003941598
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