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~isPartOf:"Journal of consumer behaviour : an international research review"
~person:"Baaren, Rick B. van"
~subject:"Werbewirkung"
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Werbewirkung
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Baaren, Rick B. van
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Journal of consumer behaviour : an international research review
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Exploring memory for product names advertised with humour
Hansen, Jochim
;
Strick, Madelijn
;
Baaren, Rick B. van
; …
- In:
Journal of consumer behaviour : an international …
8
(
2009
)
2/3
,
pp. 135-148
Persistent link: https://www.econbiz.de/10003820118
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