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~isPartOf:"Journal of consumer behaviour : an international research review"
~person:"Giacomantonio, Mauro"
~person:"Sivakumaran, Bharadhwaj"
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Journal of consumer behaviour : an international research review
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Direct or indirect comparative ads : the moderating role of information processing modes
Kalro, Arti D.
;
Sivakumaran, Bharadhwaj
;
Marathe, Rahul R.
- In:
Journal of consumer behaviour : an international …
12
(
2013
)
2
,
pp. 133-147
Persistent link: https://www.econbiz.de/10009738780
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