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~isPartOf:"Journal of consumer behaviour : an international research review"
~subject:"Asymmetric information"
~subject:"United States"
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Asymmetric information
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Internet marketing
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Online-Marketing
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Journal of consumer behaviour : an international research review
Journal of advertising research
23
International journal of internet marketing and advertising : IJIMA
14
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
12
International journal of electronic marketing and retailing : IJEMR
11
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
11
Information systems research : ISR
7
Journal of advertising : official publication of the American Academy of Advertising
7
Journal of business research : JBR
6
Journal of travel and tourism marketing
6
MIT sloan management review
6
Cases on strategic social media utilization in the nonprofit sector
5
International journal of e-business research : an official publication of the Information Resources Management Association
5
Internet advertising : theory and research
5
Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
5
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
5
NBER working paper series
5
Business horizons
4
International journal of market research : JMRS ; the journal of the Market Research Society
4
Journal of marketing channels : ... distribution systems, strategy, and management
4
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
4
Psychology & marketing
4
The Routledge companion to advertising and promotional culture
4
The journal of consumer marketing
4
Working paper / National Bureau of Economic Research, Inc.
4
Advertising, promotion, and new media
3
Discussion papers / CEPR
3
Health marketing quarterly
3
Journal of current issues and research in advertising : JCIRA
3
Journal of internet commerce
3
Journal of management information systems : JMIS
3
Journal of marketing communications
3
Journal of marketing research : JMR
3
Journal of marketing theory and practice : JMTP
3
Journal of promotion management : JPM
3
Journal of promotion management : innovations in planning and applied research
3
The journal of product & brand management
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American economic journal : a journal of the American Economic Association
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American economic review
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CESifo working papers
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Reconnecting with the past in social media : the moderating role of social influence in nostalgia marketing on Pinterest
Youn, Seounmi
;
Jin, Seunga Venus
- In:
Journal of consumer behaviour : an international …
16
(
2017
)
6
,
pp. 565-576
Persistent link: https://www.econbiz.de/10011815001
Saved in:
2
How character presence in advergames affects brand attitude and game performance : a cross-cultural comparison
Choi, Yung Kyun
;
Yoon, Sukki
;
Taylor, Charles Raymond
- In:
Journal of consumer behaviour : an international …
14
(
2015
)
6
,
pp. 357-365
Persistent link: https://www.econbiz.de/10011508871
Saved in:
3
Brand signal quality of products in an asymmetric online information environment : an experimental study
Tsao, Hsiu-yuan
;
Berthon, Pierre R.
;
Pittt, Leyland F.
; …
- In:
Journal of consumer behaviour : an international …
10
(
2011
)
4
,
pp. 169-178
Persistent link: https://www.econbiz.de/10009296479
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