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~isPartOf:"Journal of consumer behaviour : an international research review"
~subject:"Health risk"
~type_genre:"Aufsatz in Zeitschrift"
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The interplay of persuasion inference and flow experience in an entertaining food advergame
Ham, Chang-Dae
;
Yoon, Gunwoo
;
Nelson, Michelle R.
- In:
Journal of consumer behaviour : an international …
15
(
2016
)
3
,
pp. 239-250
Persistent link: https://www.econbiz.de/10011508790
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