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~isPartOf:"Journal of consumer marketing"
~isPartOf:"Journal of management information systems : JMIS"
~subject:"Viral marketing"
~type_genre:"Article in journal"
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Search: subject_exact:"Online-Werbung"
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Viral marketing
Internet marketing
76
Online-Marketing
76
Social Web
50
Social web
50
Consumer behaviour
42
Konsumentenverhalten
42
Online retailing
36
Online-Handel
36
Virales Marketing
29
E-commerce
27
Electronic Commerce
27
Internet
13
Personalisierung
10
Personalization
10
online reviews
10
social media
10
Advertising effects
9
Werbewirkung
9
Beziehungsmarketing
8
Data Mining
8
Data mining
8
Relationship marketing
8
Advertising
7
Brand management
7
Markenführung
7
Werbung
7
Digital platform
6
Digitale Plattform
6
Website
6
user-generated content
6
Brand image
5
Markenimage
5
Search engine
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Social network
5
Soziales Netzwerk
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Suchmaschine
5
electronic word of mouth
5
Emotion
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Experiment
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29
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Article in journal
Aufsatz in Zeitschrift
29
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English
29
Author
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Duan, Wenjing
2
Zhang, Jie Jennifer
2
Averbeck, Joshua M.
1
Bapna, Ravi
1
Bardhan, Indranil R.
1
Baykal, Bilge
1
Boh, Wai Fong
1
Cao, Zike
1
Chen, Xingyu
1
Choi, HanByeol Stella
1
Choudhary, Vidyanand
1
Chu, Junhong
1
Delkhosh, Fatemeh
1
Devaraj, Sarv
1
Du, Qianzhou
1
Eilert, Meike
1
Fan, Weiguo
1
Goh, Kim Huat
1
Gopal, Ram
1
Gupta, Alok
1
Hesapci Karaca, Özlem
1
Hoffmann, Christian
1
Huang, Jianxiong
1
Hui, Kai-Lung
1
Iyer, Pramod
1
James, Tabitha L.
1
Janze, Christian
1
Jensen, Matthew L.
1
Jung, Jaehwuen
1
Kehoe, Juan Luo
1
Ketron, Seth
1
Kilic, Isil Yakut
1
Kumar, Naveen
1
Kumar, Subodha
1
Kwak, Chanhee
1
Lahiri, Atanu
1
Lee, Heeseok
1
Lee, Ho Cheung Brian
1
Lee, Junyeong
1
Legocki, Kimberly V.
1
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Published in...
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Journal of consumer marketing
Journal of management information systems : JMIS
Journal of business research : JBR
72
International journal of hospitality management
45
Journal of retailing and consumer services
44
International journal of internet marketing and advertising : IJIMA
38
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
37
Journal of marketing communications
30
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
28
Information systems research : ISR
27
Tourism management : research, policies, practice
27
Electronic commerce research
23
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
20
International journal of advertising : the review of marketing communications
19
International journal of contemporary hospitality management
19
Journal of internet commerce
19
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
19
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
19
International journal of electronic marketing and retailing : IJEMR
18
Journal of hospitality marketing & management
18
Journal of electronic commerce research : JECR
16
Journal of marketing
15
Journal of travel and tourism marketing
15
Journal of promotion management : innovations in planning and applied research
14
Psychology & marketing
14
Journal of advertising research
13
The journal of product & brand management
13
International journal of advertising : the quarterly review of marketing communications
12
International journal of consumer studies
11
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
11
International journal of technology marketing : IJTMkt
11
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
11
Management science : journal of the Institute for Operations Research and the Management Sciences
11
Business horizons
10
Electronic markets : EM ; the international journal of electronic commerce and business media
10
European journal of marketing : EJM
10
Cogent business & management
9
International journal of electronic commerce : IJEC
9
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
9
International journal of business information systems : IJBIS
8
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ECONIS (ZBW)
29
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1
The effect of online company responses on app review quality
Su, Qiuli
;
Namin, Aidin
;
Ketron, Seth
- In:
Journal of consumer marketing
41
(
2024
)
1
,
pp. 110-125
Persistent link: https://www.econbiz.de/10014471248
Saved in:
2
Revealing consumer review attitude through online review and website cues
Natarajan, Manoraj
;
Periaiya, Sridevi
- In:
Journal of consumer marketing
41
(
2024
)
3
,
pp. 261-280
Persistent link: https://www.econbiz.de/10014519735
Saved in:
3
The bright and dark sides of online customer engagement on brand love
Siu, Noel Yee-Man
;
Zhang, Tracy Junfeng
;
Yeung, Raissa …
- In:
Journal of consumer marketing
40
(
2023
)
7
,
pp. 957-970
Persistent link: https://www.econbiz.de/10014471162
Saved in:
4
The effects of firm-generated content on different social media platforms on viral marketing
Zhang, Renping
;
Chen, Xingyu
;
Wang, Wei
;
Shafi, Mohsin
- In:
Journal of consumer marketing
40
(
2023
)
6
,
pp. 651-662
Persistent link: https://www.econbiz.de/10014332319
Saved in:
5
Product recommendation and consumer search
Choudhary, Vidyanand
;
Zhang, Zhe
- In:
Journal of management information systems : JMIS
40
(
2023
)
3
,
pp. 752-777
Persistent link: https://www.econbiz.de/10014365151
Saved in:
6
Impact of bot involvement in an incentivized blockchain-based online social media platform
Delkhosh, Fatemeh
;
Gopal, Ram
;
Patterson, Raymond A.
; …
- In:
Journal of management information systems : JMIS
40
(
2023
)
3
,
pp. 778-806
Persistent link: https://www.econbiz.de/10014365155
Saved in:
7
Investigating combined effect of WOM and eWOM : role of message valence
Shabbirhusain RV
;
Varshney, Sanjeev
- In:
Journal of consumer marketing
39
(
2022
)
2
,
pp. 180-190
Persistent link: https://www.econbiz.de/10013165327
Saved in:
8
Recommendation matters : how does your social capital engage you in eWOM?
Baykal, Bilge
;
Hesapci Karaca, Özlem
- In:
Journal of consumer marketing
39
(
2022
)
7
,
pp. 691-707
Persistent link: https://www.econbiz.de/10013535920
Saved in:
9
The retailer's puzzle : influencer opinions and consumer-generated information
Mukherjee, Atmadeep
;
Mukherjee, Amaradri
;
Iyer, Pramod
; …
- In:
Journal of consumer marketing
39
(
2022
)
7
,
pp. 756-768
Persistent link: https://www.econbiz.de/10013535936
Saved in:
10
Effects of online crowds on self-disclosure behaviors in online reviews : a multidimensional examination
Choi, HanByeol Stella
;
Oh, Wonseok
;
Kwak, Chanhee
;
Lee, …
- In:
Journal of management information systems : JMIS
39
(
2022
)
1
,
pp. 218-246
Persistent link: https://www.econbiz.de/10013365321
Saved in:
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