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~isPartOf:"Journal of consumer marketing"
~isPartOf:"Journal of retailing and consumer services"
~person:"Tran, Trang"
~subject:"Internet marketing"
~subject:"Lebensmittelhandel"
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This ad's for you : how personalized SNS advertisements affect the consumer-brand relationship
Tran, Trang
;
Sen, Sandipan
;
Van Steenburg, Eric
- In:
Journal of consumer marketing
40
(
2023
)
4
,
pp. 458-469
Persistent link: https://www.econbiz.de/10014276012
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