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~isPartOf:"Journal of consumer marketing"
~isPartOf:"Psychology & marketing"
~person:"Viswanathan, Madhu"
~type_genre:"Article in journal"
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Journal of consumer marketing
Psychology & marketing
Journal of business research : JBR
8
Journal of macromarketing : examining the interactions among markets, marketing, and society
6
Journal of public policy & marketing
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Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
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Journal of marketing management : MM
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The journal of product innovation management : an international publication of the Product Development & Management Association
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Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
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Journal of global marketing
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Journal of management education : a publication of the Organizational Behavior Teaching Society
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Journal of management education : the official publication of the Organizational Behavior Teaching Society
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Journal of retailing
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Journal of teaching in international business
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Men engage in self-deceptive enhancement, whereas women engage in impression management
Lalwani, Ashok K.
;
Lee, Hyejin
;
Shrum, L. J.
; …
- In:
Psychology & marketing
40
(
2023
)
7
,
pp. 1405-1416
Persistent link: https://www.econbiz.de/10014291937
Saved in:
2
Conversations about conducting marketing research in mental health
Machin, Jane E.
;
Brister, Teri
;
Bossarte, Robert M.
; …
- In:
Journal of consumer marketing
39
(
2022
)
6
,
pp. 569-578
Persistent link: https://www.econbiz.de/10013399751
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