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~isPartOf:"Journal of consumer marketing"
~person:"Iyer, Pramod"
~subject:"Viral marketing"
~type_genre:"Article in journal"
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The retailer's puzzle : influencer opinions and consumer-generated information
Mukherjee, Atmadeep
;
Mukherjee, Amaradri
;
Iyer, Pramod
; …
- In:
Journal of consumer marketing
39
(
2022
)
7
,
pp. 756-768
Persistent link: https://www.econbiz.de/10013535936
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