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~isPartOf:"Journal of consumer marketing"
~person:"Kumar, Vikas"
~subject:"Social web"
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Journal of consumer marketing
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Engaging luxury brand consumers on social media
Kumar, Vikas
;
Khan, Imran
;
Fatma, Mobin
;
Singh, Amrinder
- In:
Journal of consumer marketing
39
(
2022
)
1
,
pp. 121-132
Persistent link: https://www.econbiz.de/10013165321
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